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Open nowPosted 10 days ago

Senior B2B Marketing Specialist - Enterprise Saas

Workable (global search)108,016 open roles

Where
San Diego, CA, United States
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Your applicationOpen nowSenior B2B Marketing Specialist - Enterprise SaasWorkable (global search) · San Diego, CA, United States

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 10 days ago

Workable (global search) median: 7 days open

The posting

You've proven you can execute B2B marketing. Now own the strategy.

After 3+ years driving campaigns and generating leads, you're ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy, build positioning, measure impact.

Role Overview

This is your leadership opportunity.

You've spent 3+ years learning B2B marketing execution. Now it's time to own strategy. As our Senior B2B Marketing Specialist, you'll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions.

You’ll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position.

This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you've executed campaigns, generated leads, and are hungry to own strategy, this is your next move.

What You'll Own (Strategic Leadership)

Marketing Strategy & Positioning

  • Own our go-to-market positioning for AI and Agentic solutions
  • Develop deep understanding of buyer personas, journey, and pain points
  • Translate technical complexity (AI, ML, automation) into business value for enterprise buyers
  • Create differentiated messaging that resonates with C-suite and technical decision-makers
  • Partner with sales on ideal customer profile and account strategy
  • Refine strategy quarterly based on market feedback and competitive moves

Content Strategy & Thought Leadership

  • Build and own content strategy that establishes Integrant as enterprise AI expert
  • Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content
  • Manage content calendar and editorial calendar
  • Collaborate with technical SMEs: translate complex AI concepts into compelling narratives
  • Establish company as credible voice in enterprise AI/automation space
  • Maintain high standards for quality, accuracy, consistency across all communications
  • Guide and mentor junior team members on content creation

Integrated Campaign Ownership

  • Plan and execute integrated B2B campaigns targeting enterprise prospects
  • Own campaigns from concept → messaging → asset creation → launch → optimization → reporting
  • Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement
  • Lead cross-functional execution with internal teams and external partners
  • Create compelling campaign narratives that connect positioning to buyer needs
  • Measure and optimize campaigns for quality leads, not vanity metrics

Demand Generation & Pipeline Impact

  • Focus on generating qualified leads and pipeline influence (not just brand awareness)
  • Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence
  • Build repeatable demand generation engine that scales
  • Continuously analyze performance and optimize based on data
  • Establish feedback loop with sales to assess lead quality and refine targeting
  • Report monthly on marketing metrics, pipeline influence, and ROI

Leadership & Cross-Functional Collaboration

  • Partner with sales leadership on alignment and strategy
  • Collaborate with technical SMEs (engineers, product) to understand and market solutions
  • Manage external partners: agencies, freelancers, vendors
  • Communicate strategy and wins internally and externally
  • Represent marketing in cross-functional meetings and leadership discussions.

The Opportunity (Why This Role Matters)

Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves.

You'll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS—real business impact.

You'll own autonomy: This isn't a manager-level position where you execute someone else's strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings.

Requirements

  • Experience marketing AI, ML, automation, or advanced technology solutions
  • Experience in regulated industries (biotech, medical devices, finance, manufacturing)
  • Account-based marketing (ABM) or enterprise marketing background
  • Leadership experience: mentored junior marketers or managed projects
  • Comfort with marketing automation platforms (HubSpot, Marketo, Pardot)
  • Familiarity with intent data and marketing intelligence tools
  • Public speaking, podcast, or thought-leadership background
  • Experience with B2B SaaS GTM (go-to-market) strategy
  • Unique ability to speak "engineer" and "buyer" fluently

Benefits

Salary: $85,000–$120,000 annually

  • Good-faith estimate based on experience, qualifications, and role scope
  • California SB 642 compliant
  • Actual offer within range based on background and impact
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