Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 5 days ago

Senior B2B Marketing Specialist - International Software & Lead Generation

Workable (global search)107,990 open roles

Where
Cairo, Cairo Governorate, Egypt
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior B2B Marketing Specialist - International Software & Lead GenerationWorkable (global search) · Cairo, Cairo Governorate, Egypt

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 5 days ago

Workable (global search) median: 6 days open

The posting

Role Overview

Integrant is looking for a hands-on Senior B2B Marketing Specialist to help grow our presence across international markets, with a strong preference for candidates who have experience targeting the U.S. market.

This role is ideal for a B2B technology marketer who has worked on marketing software products, SaaS solutions, technology services, or software engineering services to customers outside Egypt.

You will work closely with Sales, technical SMEs, and leadership to identify target markets, build campaigns, generate qualified leads, support pipeline growth, and translate complex technology offerings into clear business value for international buyers.

This is a hands-on individual-contributor role. We are looking for someone who can think strategically but is equally comfortable executing campaigns, building lead-generation activities, creating content, analyzing results, and continuously improving performance.

What You'll Own

B2B Marketing & Go-to-Market

  • Support and execute B2B marketing strategies for international markets.
  • Research markets, industries, competitors, buyer needs, and potential opportunities.
  • Help define and refine Ideal Customer Profiles (ICP), buyer personas, and target-account criteria.
  • Build messaging and campaigns around software engineering, AI, Agentic AI, data, cloud, and other technology services.
  • Translate technical capabilities into clear business value for enterprise decision-makers.
  • Adapt messaging and campaigns for different markets, industries, and buyer personas.

Lead Generation & Pipeline Development

  • Plan and execute lead-generation campaigns designed to create qualified meetings, opportunities, and sales pipeline.
  • Build and refine prospect/account lists based on ICP and market priorities.
  • Execute campaigns across channels such as:
  • LinkedIn
  • Email marketing
  • Paid media
  • Webinars
  • Events
  • Content
  • Landing pages
  • Account-based marketing
  • Sales/outbound enablement
  • Track MQLs, SQLs, meetings, conversions, opportunities, pipeline influence, and campaign ROI.
  • Continuously test targeting, messaging, offers, and channels to improve lead quality and conversion.

Integrated Campaign Ownership

  • Own or materially contribute to campaigns from planning through execution and reporting.
  • Define campaign objectives, audience, messaging, offer, channels, assets, and success metrics.
  • Coordinate campaign execution across Marketing, Sales, technical teams, and external partners where required.
  • Analyze campaign performance and recommend improvements based on data rather than vanity metrics.

International & Offshore Market Development

  • Market software products or services to customers outside Egypt.
  • Understand the differences between local and international B2B buying environments.
  • Adapt communication, content, and campaigns to international audiences.
  • Experience targeting the United States is strongly preferred.
  • Exposure to other international markets such as Europe, Canada, GCC, or APAC is also relevant.

Content & Technical Marketing

  • Create or contribute to:
  • Campaign content
  • Email sequences
  • Landing pages
  • Case studies
  • Thought-leadership content
  • Webinars
  • Sales collateral
  • Social content
  • Work with engineers, architects, delivery teams, and other SMEs to understand technical solutions.
  • Convert technical information into clear buyer-focused messaging and business cases.
  • Maintain strong quality, accuracy, and consistency across marketing communication.

Sales & Marketing Alignment

  • Partner closely with Sales and BDR/SDR teams on target accounts, messaging, campaigns, and lead follow-up.
  • Establish clear feedback loops around lead quality and opportunity progression.
  • Support Sales with relevant content, account insights, campaign data, and enablement materials.
  • Use Sales feedback to continuously improve targeting and campaigns.

Data, CRM & Marketing Technology

  • Use CRM and marketing tools to track campaigns, leads, engagement, and pipeline.
  • Analyze campaign and funnel performance to identify improvement opportunities.
  • Maintain accurate marketing data and campaign reporting.
  • Use marketing technology and AI tools to improve productivity, research, personalization, content, and campaign execution.

Requirements

  • 3–7 years of relevant B2B marketing experience.
  • Experience marketing software products, SaaS, technology services, software engineering services, cloud, AI, data, cybersecurity, or similar technology offerings.
  • Experience marketing to international/offshore customers, not only the Egyptian market.
  • Demonstrated hands-on experience with lead generation and demand-generation campaigns.
  • Experience owning or materially contributing to B2B campaigns from planning through execution.
  • Strong understanding of B2B buyer journeys and technology sales processes.
  • Ability to identify target audiences, buyer personas, and account segments.
  • Experience working with measurable marketing outcomes such as leads, meetings, opportunities, pipeline, conversions, or revenue.
  • Hands-on experience with multiple B2B marketing channels such as LinkedIn, email, content, webinars, paid campaigns, events, or landing pages.
  • Strong English written and verbal communication skills.
  • Ability to translate complex technical concepts into clear business messages.
  • Experience collaborating closely with Sales.
  • Comfortable using CRM, analytics, marketing automation, or related marketing tools.
  • Strong ownership mentality with the ability to both plan and execute.

Strongly Preferred

  • Direct experience marketing to the U.S. market, particularly U.S. enterprise or mid-market buyers.
  • Experience working for an Egyptian company selling software or technology services offshore.
  • Experience with enterprise software sales cycles involving multiple stakeholders.
  • Familiarity with HubSpot, Salesforce, Marketo, Pardot, or similar platforms.
  • Experience using intent data, prospecting platforms, marketing intelligence tools, or AI tools.
  • Experience marketing AI, software engineering, cloud, data, cybersecurity, or digital-transformation solutions.
  • Exposure to industries such as biotech, medical devices, manufacturing, finance, education, or other enterprise sectors.

Benefits

  • Salary paid in USD
  • Social insurance
  • Premium medical insurance [employee +family]
  • Supportive and friendly work environment
  • English language development courses
  • Interest-free loans paid over 2.5 years
  • Technical development courses
  • Employment referral program
  • Premium location in Maadi
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.