The posting
Bring optimism to the front lines. You’ll model humanity, even online, and show our community what it looks like to lead with gratitude and good energy.
At Life is Good, social media isn’t a stage. It’s a gathering place. A campfire. A space where real humans share hope, humor, courage, funny moments, tough days, and tiny wins.
We’re looking for someone who understands community not as a metric, but as a living, breathing group of people who want to feel connected. You’ll bring warmth, humanity, curiosity, and optimism to every interaction—and help our influencers and ambassadors do the same.
If you can meet people where they are and elevate their presence with your words and your authenticity, you might be exactly who we’re looking for. Someone who doesn’t just monitor a comment section but creates connection, someone who can respond with humanity at scale and keep our digital community grounded in optimism—especially on days when the internet forgets to be kind. You’ll help us join conversations that stand out for their meaning—and gracefully skip trends and topics that don’t align with who we are.
Wondering why this amazing opportunity came about? Well, after nearly a decade of dedicated success, our person gets to grow her career closer to home with our gratitude and high fives.
What You Know and Have Done (please highlight in your answers)
- You have 5-7 years of direct experience in community management, influencer marketing, or social media at a brand or agency, with proven success managing ambassador or creator programs at scale.
- You have experience with tools such as Traackr, Emplifi, and Meta Business Suite, and a deep understanding of social platforms, trends, and community engagement best practices.
- You have a data-informed mindset — you can interpret metrics, identify insights, and translate them into recommendations.
- You write smart and fast, with humor and heart, and you have strong organizational skills and excellent attention to detail.
Still with us? Keep reading.
IMPORTANT DETAILS
- This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider applications without answers.
- Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
- This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week
- Everyone who applies will get a response from a human. Though we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one.
Why This Job Exists
At Life is Good, our community is the heartbeat of the brand. From our 700+ brand ambassadors to the everyday optimists who share their inspiring stories online, our community fuels everything we do. This role exists to lead that community ecosystem — nurturing ambassadors, building influencer and creator partnerships, curating UGC, and making sure every interaction deepens connection to the Life is Good mission.
What You'll Do
Community and Ambassador Leadership
- You develop and own our brand ambassador strategy to grow the program and its positive impact.
- You manage the end-to-end process of recruiting, activating, and measuring the success of the ambassador program.
- You coordinate seasonal gifting in partnership with our fulfillment center and build strong relationships with ambassadors through proactive outreach, updates, and feedback loops.
- You champion the community internally — surfacing ambassador and fan stories for use across marketing, eCommerce, wholesale, retail, and beyond.
- You identify and act on opportunities to expand program participation, engagement, and retention.
Influencer and Creator Partnerships
- You drive our influencer strategy across the funnel, from brand awareness partnerships to conversion-driving creator collaborations.
- You identify, vet, and reach out to aligned creators and manage negotiations, contracting, and deliverables.
- You collaborate with the Social and Creative teams to brief, review, and approve content that reflects brand voice and tone.
- You collaborate with eCommerce on conversion-driving opportunities in influencer, creator, and affiliate spaces.
- You maintain an always-on gifting approach to brand friendlies and others.
- You measure and report performance using tools like Traackr and platform analytics, translating learnings into actionable insights.
User-Generated Content
- You source, organize, and champion the brand's growing UGC library, ensuring a constant flow of authentic, high-quality community content.
- You collaborate with key stakeholders to surface and repurpose top-performing community assets.
- You track permissions and maintain tagging and approvals through tools like Emplifi.
Community Management and Insights
- You monitor and engage daily — responding to comments, DMs, and tagged content with warmth, empathy, and brand voice.
- You refine and apply a consistent system for thanking and rewarding our most passionate supporters.
- You act as the bridge between the community and internal teams, escalating customer or product feedback as needed.
- You maintain a pulse on community sentiment and emerging trends, surfacing actionable insights for social and brand marketing strategies.
- You support reporting and dashboards to track program health, community growth, and ambassador and influencer impact.
Requirements
How You Show Up
- You are a natural connector with empathy, curiosity, and warmth — you love people both online and off, and it shows in every interaction.
- You are a proactive problem-solver who thrives in fast-paced, collaborative environments and stays organized and adaptable when priorities shift.
- You write with intelligence, humor, and heart — balancing creativity with accountability and brand voice with genuine human connection.
- You know and understand the impact of our mission and the Life is Good Superpowers.
- You are skilled and comfortable working independently and as part of a team.
- You give and receive feedback thoughtfully and constructively.
- You are known for having a positive impact on those around you.
When You Know You're Successful
- The Life is Good ambassador and influencer programs are thriving, expanding, and driving measurable impact.
- You have built genuine relationships across the community and internal teams.
- Our social channels and community content reflect the heart and humanity of the brand.
- You are a trusted voice of the community — translating feedback and inspiration into meaningful brand action.
Benefits
We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs that like to play.
You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.
Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.
