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Open nowPosted 17 days ago

Senior CVM and Marketing Analysis

Workable (global search)107,990 open roles

Where
Cairo, Cairo Governorate, Egypt
Work mode
Remote
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Your applicationOpen nowSenior CVM and Marketing AnalysisWorkable (global search) · Cairo, Cairo Governorate, Egypt

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 17 days ago

Workable (global search) median: 6 days open

The posting

Job Description

We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.

The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.

Key Responsibilities

  • Decide which customer attributes and segments are worth building.
  • Own the Telco use case library.
  • Define what each customer segment means commercially and how its value is measured.
  • Design and measure customer campaigns.
  • Build and use customer segments in a real customer data or campaign environment.
  • Own CVM use cases end to end, including:
  • Churn
  • Retention
  • Dormancy
  • Win-back
  • Upsell
  • Tariff migration
  • Device upgrade
  • Prove campaign impact through control design, uplift, and incrementality measurement.
  • Work with engineering teams to specify customer attributes and segments.
  • Work with a Customer Data Platform or campaign management platform.

Requirements

Requirements

  • 7+ years of experience.
  • Telco experience is mandatory.
  • Experience in Telco CVM, customer base management, or marketing analytics.
  • Hands-on experience in personally designing and measuring campaigns.
  • Strong understanding of Telco commercial drivers, including:
  • ARPU
  • Churn economics
  • Recharge behaviour
  • Prepaid and postpaid mechanics
  • Cross-sell into fixed and content
  • Experience with customer segmentation in a real customer data or campaign environment.
  • Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
  • Strong understanding of control design, uplift, and incrementality measurement.
  • Strong SQL skills.
  • Experience with a Customer Data Platform or campaign management platform is preferred.
  • Experience working with engineering teams to specify customer attributes and segmen
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