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Open nowPosted 27 days ago

Senior Manager - Livestream & Content Operations

Workable (global search)108,016 open roles

Where
Bangkok, Krung Thep Maha Nakhon Bangkok, Thailand
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Your applicationOpen nowSenior Manager - Livestream & Content OperationsWorkable (global search) · Bangkok, Krung Thep Maha Nakhon Bangkok, Thailand

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 27 days ago

Workable (global search) median: 7 days open

The posting

Position: Senior Manager - Livestream & Content Operations

Company: Makro (CP AXTRA)

Department: Digital Commerce / Marketing

Location: Headquarter, Bangkok, Thailand

Employment Type: Full-time

About the Role

Makro is looking for an experienced Senior Manager - Livestream & Content Operations to lead the planning, execution, and optimization of livestream commerce and content initiatives across our digital and social platforms. The ideal candidate has hands-on experience running large-scale livestream events and a strong operational mindset for driving engagement, conversion, and brand growth.

Key Responsibilities

  • Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis.
  • Lead large-scale livestream events, coordinating hosts, influencers, production teams, and internal stakeholders to ensure smooth execution.
  • Develop content calendars and creative concepts that align with Makro's brand positioning and commercial goals.
  • Own the end-to-end operations of livestream and content projects, including scheduling, budgeting, vendor coordination, and on-site/virtual event management.
  • Monitor livestream performance metrics (viewership, engagement, GMV, conversion rate) and provide actionable insights to optimize future sessions.
  • Collaborate with marketing, merchandising, and category teams to align livestream content with promotions and product launches.
  • Manage relationships with livestream hosts, KOLs/KOCs, and platform partners to expand reach and improve content quality.
  • Stay up to date with livestream commerce trends, platform algorithm changes, and competitor activities to continuously improve strategy.
  • Prepare regular performance reports and present recommendations to management.

Requirements

  • 7+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations.
  • Proven track record of planning and executing large-scale livestream events (high concurrent viewership, multi-stakeholder coordination, or high-GMV sessions).
  • Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live, etc.) and content/social media operations.
  • Solid project management skills with the ability to manage multiple livestream/content projects simultaneously under tight timelines.
  • Data-driven mindset with experience analyzing livestream KPIs and translating data into actionable improvements.
  • Excellent coordination and communication skills to work cross-functionally with marketing, merchandising, and external partners (hosts, agencies, KOLs).
  • Creative sensibility for content storytelling, combined with strong operational execution.
  • Good command of English
  • Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

Health Insurance – At Makro PRO, we care about your health! Group insurance from a top insurance company is included in your benefits—OPD, IPD, Emergency OPD

Provident Fund – Makro PRO cares about your long-term plan! We offer 3% provident fund.

Year-end bonus – We include variable and performance bonus for our employees.

Gym Facilities – Our Head office has a fitness center, yoga room, and recreational space. Enjoy Bangkok scenery and work your body!

Attractive Vacations days – Enjoy our attractive annual leave of 20 days!

No overtime – We work 5 days a week. We set our own goals and deadlines.

Cool hardware – New MacBook. The tool to help you be the best of yourself. Free car parking space – No more stress or extra cost if you drive to work. We offer free parking space for our employees.

Best Culture

  • Clear focus.
  • Diverse Workplace (Our members are from around the world!)
  • Non-hierarchical and agile environment
  • Growth opportunity and career path
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