The posting
Hybrid: 3 set days in the office in London 2 days working from home
The Role
As a Marketing Account Manager, you’ll lead client relationships and oversee the delivery of
strategic B2B marketing campaigns, predominantly events. You’ll manage internal teams within
the agency, project manage events, and ensure campaigns and projects are delivered on time
and within budget, while driving measurable results for your clients.
Key Responsibilities
Client Relationship Management
● Develop and maintain strong, long-term relationships with clients, acting as the day-
to-day point of contact.
● Lead regular client meetings and calls to review timelines, progress, performance,
gather feedback, and identify opportunities for further campaign opportunities.
● Address client needs and concerns promptly, ensuring satisfaction and fostering trust
proactively identifying risks and implementing solutions in collaboration with internal
teams.
● Understand client businesses, industries, and objectives to provide input into
campaigns and guidance.
● Prepare and present regular reports on account status, campaign performance, and
key metrics to clients and internal stakeholders.
Planning and Project Management
● Work closely with the Client Lead and Strategy Director to develop tailored marketing
and business development strategies, and deliverables for your client accounts.
● Oversee the execution of marketing and business development activities and
campaigns, ensuring alignment with client goals and measurable results.
● Monitor industry trends and competitor activities to provide clients with innovative
solutions.
● Prepare presentations, decks and reports for meetings and presentations with clients.
Account Team Management
● Coordinate teams internally working on your accounts, fostering a collaborative and
high-performance work environment.
● Request internal resources effectively on your accounts to ensure seamless service
delivery.
Event Management
● Work with clients to define event objectives and success metrics.
● Manage all aspects of event logistics to ensure smooth execution.
● Source and coordinate venues that align with event requirements.
● Identify and secure relevant speakers for events.
● Brief designers to create engaging and effective landing pages, ensuring creative
assets align with campaign objectives and brand guidelines.
● Attend and manage the event on the day, ensuring smooth delivery and effective
stakeholder management.
● Be prepared to travel for events outside the UK as required.
Financial Management
● Manage client and project budgets, ensuring campaigns are delivered within scope
and on budget.
● Prepare regular financial updates for your accounts to the Client Lead and Client as
requested.
● Track and report on budget performance, ensuring profitability and value delivery.
Operational Excellence
● Adhere to company processes to ensure high-quality, efficient service delivery across
all of the accounts you work on.
● Monitor client satisfaction and highlight challenges with your Client Lead proactively
to maintain long-term partnerships.
● Collaborate with internal teams to ensure integrated and effective campaign delivery.
New Business
● Lead the preparation of proposals and contribute to strategic thinking for new
business opportunities, including developing strategic recommendations and
coordinating internal contributions.
Required Experience
● 3–5 years of experience in account management within a B2B marketing agency.
● Proven track record of managing campaigns and client relationships.
● Experience managing budgets and tracking financial performance across client
accounts.
● Experience with event execution.
Desirable Experience
● Experience working with Monday.com project management tool.
● Experience working within a CRM system.
Key Attributes
● Experience: Proven experience as an Account Manager or in a similar role within a B2B
marketing agency.
● Communication Skills: Excellent verbal and written communication skills, with the ability
to present complex information clearly and persuasively.
● Relationship Building: Strong interpersonal skills with the ability to build and maintain
relationships with clients and internal teams.
● Analytical Skills: Ability to analyse data and metrics to inform decision-making and
demonstrate campaign effectiveness.
● Organisational Skills: Strong organisational and time-management skills, with the ability
to manage multiple projects and deadlines simultaneously.
● Problem-Solving: Proactive and solution-oriented, with the ability to address and resolve
client issues effectively.
● Technical Proficiency: Familiarity with marketing automation tools, CRM software, and
other relevant technologies.
