The posting
At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…
A bit about the role
Reporting to the Retail Sales Controller, the Senior National Account Manager owns the commercial direction and performance of the Asda, Morrisons and Morrisons Daily portfolio. The role leads the end-to-end customer agenda, from strategy, Joint Business Planning and senior negotiation through to in-store and digital execution, performance management and investment governance.
As a senior leader in Retail Channels, the role will shape wider channel thinking, provide clear commercial challenge, deputise where required and mobilise cross-functional teams behind the opportunities that will make the greatest difference for players, retailers, Allwyn and Good Causes. The role combines direct account ownership with purposeful people leadership, creating the clarity, capability and accountability needed for the team to deliver brilliantly.
What you’ll be doing
Commercial ownership and growth
- Own the strategy, customer plan and commercial performance for designated major retailers across the Asda, Morrisons and Morrisons Daily portfolio, with clear targets for sales, revenue, profit, responsible growth and returns to Good Causes.
- Create and deliver compelling Joint Business Plans that align Allwyn’s ambition with each retailer’s strategy, operating model, customer priorities and growth agenda.
- Lead senior commercial negotiations, construct evidence-based proposals and secure customer commitment to plans that increase distribution, availability, visibility, engagement and sustainable sales.
- Analyse commercial, operational and shopper performance to identify opportunities, address risks and translate insight into decisive action.
- Own the portfolio forecast and retailer investment plan, including trade marketing and capital expenditure, ensuring disciplined governance, return on investment and compliance with Allwyn processes.
- Identify and commercialise opportunities across retail, e-commerce, Scratchcards, product placement, activation and relevant new technology initiatives.
Customer leadership and execution
- Build trusted, influential relationships from buyer to director level across commercial, operations, marketing, digital, technology and other relevant retailer functions.
- Lead the deployment of Allwyn’s transformation and new licence priorities across the portfolio, ensuring plans are practical, fully aligned and executed at pace.
- Create robust retailer and store communication plans that improve availability, compliance, product execution and colleague engagement.
- Lead strategically important trials and projects, coordinating retailer, internal and third-party stakeholders from concept and commercial case through to implementation and evaluation.
- Deliver Responsible Play priorities with customers, embedding player protection, age controls and healthy play principles into account plans and execution.
Delivering through people
- Directly line manage a National Account Manager and a National Account Executive, setting clear outcomes, decision rights and performance expectations aligned to the portfolio plan.
- Coach the team to build stronger commercial judgement, retailer insight, negotiation capability and confident senior stakeholder management.
- Create an inclusive, high-support and high-accountability environment where colleagues can do their best work and understand how their contribution supports Good Causes.
- Use regular performance conversations, focused development plans and meaningful delegation to accelerate capability, ownership and succession strength.
- Lead through others rather than becoming the delivery bottleneck, intervening where seniority adds value while empowering the team to own their customer plans and commitments.
- Role-model Allwyn’s purpose and values in every decision, balancing commercial pace and ambition with integrity, responsibility, collaboration and care for colleagues, retailers and players.
Enterprise and channel leadership
- Act as a thought leader for the Retail Channels team, bringing a strong external perspective on retail, competitors, technology, shopper behaviour and emerging commercial models.
- Partner with the Retail Sales Controller and peers to shape channel strategy, prioritise resources and translate functional goals into executable customer plans.
- Build productive cross-functional relationships and challenge constructively to remove barriers, improve decisions and deliver the right outcome for the wider business.
- Represent the Asda, Morrisons and Morrisons Daily portfolio in leadership forums, provide clear performance narratives and escalate material opportunities or risks with recommended action.
- Deputise for the Retail Sales Controller where required and contribute to wider strategic retail projects beyond the directly owned portfolio.
What experience we’re looking for
- Significant experience leading major multiple retail accounts with high turnover and complexity, from strategy and business planning through to execution and performance delivery.
- A strong record of delivering commercial growth through Joint Business Planning, senior negotiation, insight-led selling and disciplined account management.
- Direct line management experience of National Account Managers and/or National Account Executives, with evidence of coaching people to higher performance.
- Proven ability to build and influence customer relationships at director level across multiple functions.
- Strong financial acumen, including forecasting, investment management, performance analysis and the ability to turn data into clear commercial recommendations.
- Experience leading complex cross-functional projects, customer trials and third-party delivery with significant budgets and multiple dependencies.
- Excellent written, verbal and presentation skills, with the confidence to communicate to senior internal and external audiences.
- Proficiency in relevant office, collaboration and reporting tools, plus a full UK driving licence and willingness to travel across the Asda, Morrisons and Morrisons Daily portfolio and wider UK as required.
About us
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.
Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.
Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..
An inclusive reward offering with wellbeing at the centre
At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.
Benefits
- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help.
