Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 18 days ago

Senior Performance Marketing Manager - Meta Ads · Remote, India

Workable (global search)108,016 open roles

Where
India
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Performance Marketing Manager - Meta Ads · Remote, IndiaWorkable (global search) · India

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 18 days ago

Workable (global search) median: 7 days open

The posting

About Mellow

Mellow Sleep is one of the fastest-growing consumer brands in the U.S., scaling from $0 to $100 Million in revenue in under 9 months, profitably. We're the #1 Home brand on TikTok Shop and expanding fast across Target, QVC, Walmart, Amazon, and wholesale.

We're hiring a Senior Performance Marketing Manager to own our Meta channel. This is a hands-on senior media buying role on a live account already spending seven figures per month.

The Role

You own Meta end to end as a channel: account architecture, budget allocation, creative testing strategy, measurement, and the daily operating rhythm. You'll be in Ads Manager every day, but you'll also be the person who decides how the account should be structured, where the next $100K goes, and what the creative pipeline needs to produce next quarter.

You'll report to the Media Buying Lead and co-own channel strategy with them (until that hire lands, you'll report directly to the Director of Growth and work closely with the CEO). The Lead sets cross-channel priorities and the operating standard; you own Meta's plan, its numbers, and its results. As the team grows you'll help hire and mentor the next buyer.

What You'll Own

Meta Channel Strategy and P&L

  • The Meta media plan: monthly and quarterly spend targets, efficiency targets, and the scaling path to hit them
  • Budget allocation across campaigns, geos, product lines, and funnel stages, tied to contribution margin
  • Account architecture: when to consolidate, when to split, when to rebuild
  • The Meta forecast and the weekly read against it

Daily Operations

  • Launch, scale, and kill decisions against pre-committed thresholds, with the account monitored daily
  • Pacing to plan, anomaly detection within the day, and fast correction
  • Daily and weekly reads for the Lead and CEO: what worked, what didn't, what's next, readable in five minutes

Experimentation and Creative Strategy

  • The creative testing framework: concept-vs-variation discipline, sample sizing, kill criteria set before launch
  • Quarterly creative direction to the Creative team: what angles, formats, and hooks the account needs next
  • Creative briefs with benchmarks, and a feedback loop on what's winning and fatiguing
  • Bidding, targeting, and structure tests with a written hypothesis and a documented read-out

Measurement and Reconciliation

  • Reconciling Meta Ads Manager, Triple Whale, and Shopify, and deciding which number to run the account on
  • Contribution margin as the operating metric: returns, discounts, shipping, and fees in the math
  • Incrementality and holdout thinking, not just attributed ROAS
  • Reporting built for decisions, in Sheets or your tool of choice

Cross-Functional Leadership

  • Creative: brief quality, turnaround, and the bar on what ships
  • CRO: landing page and offer tests that feed the Meta engine
  • Retention and finance: shared view of LTV, payback, and blended CAC
  • Hiring and mentoring the next Meta buyer as the team scales

Requirements

  • 4-7+ years of hands-on Meta media buying for D2C or consumer brands, with the last 2+ years at real scale.
  • Sustained direct ownership of $300K+/month in Meta spend for a single brand or single dedicated agency account, where you held strategy, architecture, and budget authority. Seven-figure monthly experience strongly preferred.
  • A clear scaling story: you've taken an account meaningfully up in spend while holding or improving efficiency, and can explain exactly how.
  • Deep fluency in the Meta stack: Advantage+ Shopping campaigns, manual and cost-cap bidding, CAPI, catalog/DPA, audience strategy, post-iOS-14 measurement realities.
  • Pulls your own data and reconciles Meta, Triple Whale (or equivalent), and Shopify without hand-holding. Comfortable with incrementality and blended-metric thinking.
  • Operates on contribution margin, not platform ROAS.
  • Has designed and run a creative testing framework, not just executed one.
  • Bias to ship: comfortable owning a live seven-figure budget and moving fast without a committee.
  • Clear written communication: compresses a week into a five-bullet update with the recommendation at the top.
  • AI is part of your daily workflow, not a talking point.

Bonus Points

  • Buying for U.S. or other international D2C brands
  • Home goods, mattress, furniture, or other considered-purchase categories
  • Managing or mentoring junior buyers
  • SQL or scripting against the Meta Marketing API
  • Google Ads or TikTok Ads alongside Meta
  • Incrementality testing, geo holdouts, or MMM in practice
  • Running Meta through inventory-constrained periods and major promo moments
  • UGC creator pipelines, whitelisting, or partnership ads

Benefits

  • Full-time, remote from anywhere in India
  • Working hours: Async with 4 hours overlap between 9 AM to 1 PM EST
  • Ownership of a seven-figure monthly Meta account at a nine-figure brand, with real authority over architecture and spend
  • Direct exposure to the Director of Growth and CEO; a path to lead the channel outright as the team grows
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.