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Open nowPosted 6 days ago

Senior Performance Media Buyer

Workable (global search)108,016 open roles

Where
El Sheikh Zayed City, Giza Governorate, Egypt
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Your applicationOpen nowSenior Performance Media BuyerWorkable (global search) · El Sheikh Zayed City, Giza Governorate, Egypt

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 6 days ago

Workable (global search) median: 7 days open

The posting

Makaseb is hiring a Senior Performance Media Buyer.

We’re looking for a Senior Performance Media Buyer who can own performance marketing, scale high-spending e-commerce accounts, and turn data + creative into profitable growth.

Job Description:

  • Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.
  • Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals.
  • Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability.
  • Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling.
  • Analyze performance data and translate insights into clear strategic actions and growth opportunities.
  • Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities.
  • Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures.
  • Work closely with the creative team to develop performance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and testing priorities.
  • Provide clear creative direction based on performance data, and continuously identify winning creative patterns.
  • Conduct competitor, market, keyword, and audience research to strengthen acquisition strategies.
  • Build and present performance reports and strategic recommendations to stakeholders.
  • Identify performance gaps, diagnose their root causes, and proactively implement solutions.
  • Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities.
  • Contribute to the development of the broader digital growth and marketing strategy.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 4+ years of experience in Performance Media Buying, with proven experience in E-Commerce.
  • GCC E-commerce experience is a MUST.
  • Proven track record of scaling high-spend accounts and significant revenue, with experience managing 100K+ monthly ad spend.
  • Strong hands-on experience with Meta, Google, TikTok, and Snapchat Ads.
  • Experience working with Salla, Zid, Shopify, and WordPress/WooCommerce.
  • Strong knowledge of GA4, GTM, Mixpanel, Microsoft Clarity, and Yandex Metrica.
  • Strong understanding of ROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability.
  • Strong experience in creative testing, performance creatives, copywriting, hooks, angles, and creative strategy.
  • Proficiency in using AI tools for research, analysis, creative ideation, optimization, and workflow automation.
  • Strong analytical, strategic, and problem-solving skills with a growth and ownership mindset.
  • Portfolio / Case Studies are required, demonstrating measurable scaling and business results.

Benefits

  • Working days: 5 days (From Sunday to Thursday)
  • Working Hours: 9 hours (From 9:00am to 6:00pm)
  • Work Model: Hybrid (4:6 days on-site per month)
  • Health, and social insurance.
  • Learning & Development.
  • Gym Subscription Discount
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