The posting
📍 London (in office 3 days/week) 🤝 Marketing 💚 Reports to CMO
We're not just closing the digital divide; we're reconnecting distributed organisations, enabling seamless communication, and re-engaging employees like never before. Blink, a mobile-first employee experience platform, puts everything employees need right in their hands. With teams in Boston, London, and Sydney, we're making waves worldwide, partnering with industry leaders like Domino’s, JD Sports and McDonald’s.
Be at the heart of innovation! With weekly feature releases and a dynamic product team including talents like Liv Rafferty and Laura Howard, you'll thrive in an environment where product-market fit is not just a concept - it's a reality.
As a key player in our global marketing team, you'll jump in and shape the narrative of a product that’s already transforming organizations . You'll excel at translating product innovations into value-driven stories for diverse personas across enterprise businesses, strategically evolving product positioning across the funnel
What you’ll do:
- Positioning & messaging - Collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences
- Product launches - Plan and execute high-impact product launches, aligning product, sales, and marketing teams for maximum effect.
- Sales enablement - Create killer product collateral and training materials that empower sales teams and channel partners.
- Go-to-market strategy - Develop and execute bold go-to-market strategies for new releases and feature updates, hand-in-hand with Product Managers.
- Content creation - Partner with content marketing to produce engaging product-related content - case studies, blogs, videos, and whitepapers.
- Cross-functional collaboration - Work closely with product management, engineering, and customer success teams to ensure everyone’s aligned on product goals and customer needs.
- Competitive intelligence- Stay ahead of the game by monitoring competitive products and industry trends.
- Metrics & reporting - Track and analyse campaign performance, measuring the impact on customer satisfaction, acquisition, retention, and revenue.
- Customer advocacy - Develop relationships with key customers for testimonials, case studies, and user groups.
Requirements
We want a product marketer who’s ready to make a splash in a fast-paced, hands-on environment. Here, you’ll own a key area of marketing, driving growth and shaping our product’s market position. If you’re eager to see your work directly impact business success and customer satisfaction, this role is tailor-made for you.
Key attributes
- 5+ years of B2B product marketing experience, with a demonstrated track record of success (ideally in a SaaS environment).
- Exceptional storytelling skills.
- Proven success in cross-functional teamwork and managing external contributors.
- A passion for transforming data and product requirements into high-impact marketing.
- Experience in employee experience platforms, internal communications software, frontline workforce tools, or broader HR tech is a plus.
- Ability to work from our London office 3 days a week.
We’re looking for a product marketer who thrives in a fast-paced, hands-on environment and is eager to make an impact from day one. You’ll have the opportunity to truly own a key area of our marketing strategy, driving growth and shaping how our product is positioned in the market. If you’re excited to see your work directly contribute to business success and customer happiness - this role is for you!
Benefits
💚 Why Blink?
You’ll have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you’ll be working in a company with a strong mission and with a team that is ambitious and embarking on a journey that many start-ups can only dream of!
Benefits include:
- Competitive salary.
- Stock options on starting and additional high performer grants annually!
- 25 days’ leave + public holidays.
- Additional time off between Christmas and New Year.
- Private healthcare with AXA.
- 3% employer pension contribution when you contribute 5%.
- Cycle to Work scheme.
- Social events ( lunches, breakfasts, nights out).
- Enhanced parental leave.
At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.
