Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 40 days ago

Senior Product Marketing Manager - Cybersecurity

Workable (global search)107,990 open roles

Where
United States
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Product Marketing Manager - CybersecurityWorkable (global search) · United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Workable (global search)'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 40 days ago

Workable (global search) median: 6 days open

The posting

Position Overview

Join a fast-growing global leader in cybersecurity, trusted by some of the biggest names in the industry. In addition to some of the world’s largest enterprises and government agencies, more than 30% of the world’s top MSSPs rely on our platform. We’re at the forefront of protecting organizations against sophisticated cyber threats using cutting-edge AI and automation technologies. Our culture is built on diversity, openness, and collaboration, fostering creativity and innovation that drives real impact in the market..

We are seeking a Senior Product Marketing Manager with deep cybersecurity experience to help define how our products are positioned, communicated, and brought to market. This individual will translate complex product capabilities and cybersecurity concepts into clear, differentiated narratives that resonate with customers, prospects, partners, analysts, and sales teams.

The ideal candidate combines strong cybersecurity domain knowledge with expertise in product marketing, competitive intelligence, content development, and sales enablement. This person must be comfortable working closely with Product Management, Engineering, Sales, Customer Success, and the broader Marketing organization.

Key Responsibilities

Product Positioning and Messaging

  • Develop compelling positioning, messaging, and value propositions for our cybersecurity platform and solutions.
  • Translate technical features and capabilities into clear customer benefits and business outcomes.
  • Create marketing narratives tailored to security executives, security operations teams, technical practitioners, and business leaders.
  • Maintain consistency of product messaging across campaigns, presentations, web content, videos, events, and sales materials.
  • Partner with Product Management to understand the roadmap, customer use cases, product differentiation, and market opportunities.

Competitive and Market Intelligence

  • Monitor cybersecurity market trends, customer needs, emerging technologies, and changes in the competitive landscape.
  • Conduct detailed competitive analysis covering product capabilities, positioning, pricing, strengths, weaknesses, and go-to-market strategies.
  • Develop and maintain competitive battlecards, comparison guides, objection-handling materials, and win/loss insights.
  • Equip Sales and other customer-facing teams to clearly articulate our competitive advantages.
  • Share actionable market intelligence with Product, Sales, Marketing, and executive leadership.

Sales Enablement and Training

  • Develop and deliver product and cybersecurity training for sales representatives, sales engineers, channel partners, and customer-facing teams.
  • Build sales enablement materials, including pitch decks, solution briefs, talk tracks, FAQs, playbooks, battlecards, and customer presentations.
  • Ensure that sales teams have a strong understanding of the product, cybersecurity domain, target buyers, use cases, and competitive differentiation.
  • Partner with Sales leadership to identify knowledge gaps and develop ongoing enablement programs.
  • Support strategic customer meetings, field events, webinars, and partner training when needed.

Content and Storytelling

  • Develop high-impact content such as solution briefs, white papers, presentations, blogs, web copy, thought-leadership pieces, and customer-facing materials.
  • Create scripts, storyboards, and messaging for product videos, demonstrations, webinars, and multimedia campaigns.
  • Collaborate with creative, digital, communications, and demand-generation teams to turn product narratives into engaging campaigns.
  • Work with customers and internal teams to develop case studies, testimonials, and proof points.

Go-to-Market Strategy

  • Lead product launches and go-to-market programs in partnership with Product, Sales, Demand Generation, Communications, and Customer Success.
  • Define target audiences, buyer personas, use cases, launch plans, messaging, content requirements, and success metrics.
  • Support industry analysts, media briefings, events, conferences, and other market-facing activities.
  • Measure the effectiveness of product marketing and sales-enablement programs and recommend improvements.

Success in This Role

Success will be measured by the candidate’s ability to:

  • Create clear and differentiated product positioning.
  • Strengthen the sales team’s product and cybersecurity knowledge.
  • Improve competitive readiness and objection handling.
  • Produce compelling content and multimedia narratives.
  • Execute effective product launches and go-to-market programs.
  • Increase market awareness, sales confidence, and customer engagement.

Requirements

Qualifications

  • Bachelor’s degree in marketing, business, communications, cybersecurity, computer science, or a related field.
  • 7+ years of product marketing experience, including significant experience in cybersecurity or enterprise security technology.
  • Strong understanding of cybersecurity buyers, market dynamics, enterprise sales cycles, and security operations.
  • Knowledge of areas such as SIEM, threat detection and response, security analytics, XDR, NDR, endpoint security, cloud security, SOC operations, or related technologies.
  • Demonstrated experience developing product positioning, messaging, competitive intelligence, and go-to-market strategies.
  • Proven ability to train and enable sales teams on complex technical products and cybersecurity concepts.
  • Excellent presentation, storytelling, writing, and verbal communication skills.
  • Experience developing video scripts, webinars, product demonstrations, and multimedia content.
  • Ability to communicate effectively with both highly technical audiences and executive business stakeholders.
  • Strong project-management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Experience working collaboratively with globally distributed Product, Engineering, Sales, and Marketing teams.

Preferred Qualifications

  • Experience marketing a cybersecurity platform rather than a single-point solution.
  • Previous experience supporting enterprise security sales and channel-partner organizations.
  • Familiarity with analyst relations and industry research organizations.
  • Experience conducting win/loss analysis and developing competitive sales strategies.
  • Understanding of security frameworks, regulatory requirements, and modern security architectures.
  • Experience working in a high-growth cybersecurity or SaaS organization.

Benefits

We pride ourselves in recognizing our employees. Here are some examples of our benefits program:

  • Pre-IPO Stock Options
  • Medical, Dental & Vision care
  • 401(k)
  • Employee Assistance Program
  • Employee Discount Program
  • Life Insurance
  • Paid time off
  • Referral Program
  • Rewards and Recognition Program
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Workable (global search)'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Workable (global search)'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Workable (global search)'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.