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Open nowPosted 32 days ago

SEO Content Specialist

Workable (global search)108,016 open roles

Where
London, England, United Kingdom
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Your applicationOpen nowSEO Content SpecialistWorkable (global search) · London, England, United Kingdom

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  4. CV RocketApplied on Workable (global search)'s own form.

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 32 days ago

Workable (global search) median: 7 days open

The posting

Create and improve search-led content that matches intent and supports conversion, covering both traditional SEO and Generative Engine Optimisation (GEO) for AI-driven search and answer engines. Focus is content quality, structure, refresh cadence, on-page optimisation, and content performance, with consistent use of approved wording patterns, required risk language, and adherence to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) content standards.

Key responsibilities:

  • Write and update high-intent SEO content (commercial pages, comparison pages, FAQs, education where it supports intent).
  • Write content optimised for GEO (Generative Engine Optimisation), structuring and phrasing content so it can be clearly understood, cited, and surfaced by AI-driven search and answer engines (e.g. ChatGPT, Perplexity, Google AI Overviews), alongside traditional SEO.
  • Maintain a refresh plan: identify decay, update content, and improve coverage gaps.
  • Conduct keyword research to identify content opportunities, search intent, and coverage gaps across markets, feeding findings into the content plan.
  • Grow First Time Trader (FTT) volumes from generic, non-brand keyword terms through SEO content, reducing reliance on brand search and expanding acquisition from new audiences.
  • Apply on-page best practice: headings, structure, internal linking updates, meta inputs, and content QA before publish.
  • Localise (rather than directly translate) content for country-specific websites, adapting to local search intent and market nuances while avoiding content cannibalisation, duplication, and duplicate-content flags across the global site network.
  • Manage and coordinate content across multiple global/country websites, maintaining consistency of structure, tone, and compliance while reflecting local relevance.
  • Write and edit content in line with E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) principles, reflecting the standards required for financial content.
  • Review content performance (rankings, organic traffic, engagement, conversion) and use insights to optimise existing content and improve rankings.
  • Work within compliance constraints and use approved claims and risk language patterns.

Requirements

  • Strong SEO writing and editing, with clear understanding of intent and SERP formats.
  • Ability to follow content templates and create consistent, scannable structures.
  • High attention to detail, accuracy, and deadline discipline.
  • Comfortable with feedback loops and iteration based on performance data.
  • Understanding of GEO principles and how content is surfaced and cited by AI/LLM-driven search and answer engines.
  • Strong keyword research skills, using SEO tools to identify search intent, opportunity, and content gaps.
  • Experience managing content across global/multi-country websites, with a good understanding of avoiding content cannibalisation and duplication.
  • Good working knowledge of E-E-A-T and YMYL content requirements, ideally within a regulated or financial services environment.
  • Performance-led approach; confident reviewing content performance data and optimising content to improve rankings.
  • Experience with Storyblok CMS advantageous.

Performance Measures

  • Content shipped and refreshed to plan, with on-time delivery and low rework rate.
  • Improvement in performance of priority pages (rankings, traffic quality, engagement).
  • Increase in FTTs sourced from generic/non-brand keyword terms, with a growing share of organic conversions coming from non-brand SEO content.
  • Content quality maintained: fewer compliance revisions, fewer factual errors, consistent structure.
  • Refresh cadence maintained with clear tracking of what changed and why.
  • Improved visibility and citation of content within AI-driven search and answer engines (GEO performance).
  • Successful localisation of content across country/language websites with no cannibalisation, duplication, or duplicate-content issues flagged.

Benefits

  • Competitive salary, and discretionary annual bonus.
  • Private healthcare.
  • Life Insurance, Critical Illness & Income Protection cover.
  • Active Lifestyle allowance.
  • Annual leave above minimum entitlement.
  • Up to 3 weeks allowance to work in any location.
  • Enhanced parental leave packages.
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