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Open nowPosted 32 days ago

SEO Copywriter - Spanish Market

Workable (global search)108,016 open roles

Where
Mexico
Work mode
Remote
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Your applicationOpen nowSEO Copywriter - Spanish MarketWorkable (global search) · Mexico
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 32 days ago

Workable (global search) median: 7 days open

The posting

SEO Copywriter – Spanish Market

Ubicación: Remoto Modalidad: Full-time / Freelance

Sobre el rol

Buscamos un/a SEO Copywriter con perfil estratégico y creativo para desarrollar contenido orientado al mercado hispanohablante.

La persona será responsable de crear y optimizar contenidos que mejoren el posicionamiento orgánico, aumenten el tráfico cualificado y contribuyan a la generación de leads. Trabajará en colaboración con los equipos de marketing, producto y ventas para convertir oportunidades de búsqueda en contenido relevante y de alto impacto.

El español nativo es un requisito excluyente, tanto para la redacción como para la adaptación del contenido a diferentes audiencias del mercado hispanohablante.

Responsabilidades

  • Crear contenido optimizado para SEO, incluyendo artículos de blog, landing pages, guías, contenidos educativos y otros formatos.
  • Desarrollar contenidos alineados con la estrategia de inbound marketing y los objetivos comerciales.
  • Realizar investigación de keywords, intención de búsqueda y tendencias del mercado hispanohablante.
  • Optimizar contenidos existentes para mejorar rankings, tráfico orgánico y conversión.
  • Implementar buenas prácticas de SEO on-page: headings, meta titles, meta descriptions, interlinking, estructura de contenidos, etc.
  • Trabajar junto a los equipos de marketing, diseño y producto para desarrollar contenidos relevantes y atractivos.
  • Mantener una voz y tono de marca consistentes en todos los contenidos.
  • Analizar métricas de rendimiento como tráfico, rankings y conversiones, identificando oportunidades de mejora.
  • Mantenerse actualizado/a sobre tendencias de SEO, cambios en algoritmos y nuevas prácticas de content marketing.

Requisitos

  • Español nativo o equivalente, con excelente capacidad de redacción y ortografía.
  • Experiencia previa como SEO Copywriter, SEO Content Writer, Content Writer o en un rol similar.
  • Conocimiento sólido de SEO, especialmente SEO on-page.
  • Experiencia realizando keyword research y trabajando con intención de búsqueda.
  • Experiencia con herramientas como Google Analytics, Google Search Console, SEMrush, Ahrefs o similares.
  • Capacidad para interpretar datos y convertir insights en acciones concretas de contenido.
  • Excelente capacidad de escritura, storytelling y adaptación del contenido a diferentes audiencias.
  • Organización y autonomía para gestionar múltiples contenidos o proyectos simultáneamente.
  • Capacidad para trabajar de forma remota y colaborar con equipos multidisciplinarios.

Será un plus

  • Experiencia trabajando con empresas SaaS, tecnología o marketplaces.
  • Conocimientos de inbound marketing y marketing automation.
  • Experiencia trabajando con WordPress u otros CMS.
  • Nivel intermedio/avanzado de inglés.
  • Experiencia desarrollando estrategias de contenido para mercados internacionales.
  • Conocimiento de CRO y optimización de contenidos orientada a conversión.

Qué buscamos

Una persona que no solo sepa escribir, sino que pueda combinar creatividad, estrategia y análisis de datos para crear contenido que genere resultados.

Buscamos autonomía, pensamiento estratégico, atención al detalle y capacidad para entender tanto las necesidades del usuario como los objetivos del negocio.

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