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Open nowPosted 83 days ago

Social Commerce Director

Workable (global search)108,016 open roles

Where
Jakarta, Indonesia
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Your applicationOpen nowSocial Commerce DirectorWorkable (global search) · Jakarta, Indonesia

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 83 days ago

Workable (global search) median: 7 days open

The posting

Role Overview

The Social Commerce Director will lead the growth of the Company's end-to-end social commerce business, including live commerce, Video & Creative, and Affiliate ecosystem in Indonesia. This role is responsible for scaling sales, building affiliate ecosystems, driving livestream & video commerce performance, and delivering profitable growth for partner brands. The Social Commerce Director will work cross-functionally with Business Development, E-commerce, Marketing, and Regional Teams to position Intrepid as the leading TikTok Shop Partner (TSP) and Affiliate Management in Indonesia.

Key Responsibilities:

1. Social Commerce Strategy & Growth

  • Lead the overall social commerce strategy for Company's Indonesia, driving scalable sales growth across TikTok Shop and Shopee
  • Define and execute growth initiatives to increase GMV, conversion rate, and platform share for partner brands.
  • Develop end-to-end social commerce playbooks combining affiliate, livestream, and video commerce.
  • Collaborate with regional teams and platform partners to strengthen Company’s positioning as a leading TikTok Shop Partner (TSP).

2. Affiliate Ecosystem Development

  • Build and scale a high-performing affiliate ecosystem for brands
  • Develop affiliate recruitment, onboarding, and retention strategies to expand the creator network.
  • Drive affiliate GMV contribution through structured campaigns, incentives, and performance management.
  • Establish systems to identify, nurture, and scale top-performing affiliates.
  • Strengthen partnerships with creator agencies, MCNs, and platform affiliate programs.

3. Live Commerce Leadership

  • Oversee the live commerce strategy and operational performance across partner brands.
  • Develop scalable frameworks for livestream programming, host performance, and conversion optimization.
  • Work closely with the Live Streaming team to improve studio productivity, show formats, and live selling effectiveness.
  • Drive continuous improvement in live commerce KPIs including ERR, engagement, and conversion rates.
  • Identify new formats and innovations to maximize the impact of live commerce in driving sales.

4. Video & Creative Commerce

  • Lead the development of video-first commerce strategies, leveraging short-form content to drive discovery and conversion.
  • Lead creative and production teams to scale high-performing video content for affiliate and brand campaigns.
  • Establish content playbooks and creative guidelines optimized for TikTok and other short-video platforms.
  • Ensure creative output aligns with platform trends, algorithm performance, and conversion goals.

5. Data & Performance Optimization

  • Establish performance dashboards and data-driven decision frameworks to optimize social commerce performance.
  • Monitor key metrics including GMV growth, affiliate contribution, livestream conversion, and video performance.
  • Translate insights into actionable strategies to continuously improve sales efficiency and ROI.

6. Team Leadership & Capability Building

  • Build and lead a high-performing social commerce team covering affiliate, livestream, and creative commerce functions.
  • Develop internal capabilities, playbooks, and best practices to scale Company’s social commerce expertise.
  • Foster a culture of innovation, experimentation, and rapid execution within the team.

7. Business Development & Strategic Pitches

  • Partner with the Business Development team to develop social commerce strategies for client pitches and RFPs.
  • Provide strategic input, market insights, and commercial frameworks to support new business opportunities.
  • Participate in client presentations and pitch meetings to articulate Company’s social commerce capabilities.
  • Develop case studies, playbooks, and thought leadership materials to strengthen Company’s positioning in social commerce.
  • Translate platform opportunities (TikTok Shop, affiliate, livestream, video commerce) into scalable client growth strategies.

Requirements

Professional Experience:

  • Minimum 8–12 years of experience in social commerce, e-commerce, digital commerce, or creator economy ecosystems.
  • Proven experience working at TikTok / TikTok Shop, leading social commerce platforms, or top-tier social commerce and e-commerce agencies.
  • Demonstrated track record of driving significant sales growth through social commerce channels, including affiliate, livestream, and short-video commerce.
  • Experience leading major brand accounts or key product categories, with measurable impact on GMV growth, conversion, and platform performance.
  • Strong understanding of TikTok Shop ecosystem, including affiliate programs, creator collaborations, livestream commerce, and platform algorithms.

Market Expertise:

  • Strong understanding of the Indonesian social commerce landscape, including consumer behavior, creator ecosystem, and platform dynamics.
  • Proven experience operating in the Indonesia market, with the ability to adapt strategies to local trends, creators, and shopping behavior.
  • Familiarity with local affiliate networks, creator communities, and live commerce practices in Indonesia.

Language & Communication:

  • Fluent in English (written and spoken).
  • Mandarin proficiency is a strong plus, particularly for collaboration with platform partners and MNCs
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