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Open nowPosted 103 days ago

Social Media Executive

Workable (global search)107,990 open roles

Where
Sydney, NSW, Australia
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Your applicationOpen nowSocial Media ExecutiveWorkable (global search) · Sydney, NSW, Australia

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Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 6 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 103 days ago

Workable (global search) median: 6 days open

The posting

About the Role

YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities.

This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.

You’ll help bring YouTrip to life online — creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about travel money card in Australia!

Your Mission

Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy.

Key Responsibilities

Content Creation & Production (Core)

  • Ideate, film, and edit short-form, social-native content for Instagram, TikTok and YouTube
  • Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
  • Develop scripts, hooks, captions, and visual styles that feel organic to each platform
  • Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)

Social Publishing & Channel Support

  • Support day-to-day posting across YouTrip’s social channels
  • Assist with content scheduling, captions, hashtags, and basic community replies
  • Ensure content is timely, culturally relevant, and on-brand
  • Help repurpose content across channels and formats

Design & Creative Support

  • Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
  • Maintain visual consistency while keeping content social-first and non-polished
  • Adapt content quickly based on performance and platform norms

Trends, Insights & Experimentation

  • Track social and creator trends and adapt them for travel and money-saving content
  • Test new formats, hooks, and angles and share learnings with the marketing team
  • Monitor basic performance metrics (views, engagement, saves) to inform iteration

Community & UGC Support

  • Support sourcing and coordination of authentic UGC from our users and community
  • Assist with creator briefs and content guidelines where needed
  • Help seed content into relevant travel groups, forums, and sub-cultures

Requirements

About You

  • 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
  • Comfortable filming yourself or others in natural, creator-style formats
  • Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
  • Good design instincts (Canva, Figma, Adobe tools)
  • Strong understanding of what resonates with Australians and travel audiences
  • Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly
  • Strong understanding of internet culture, platform humour, and emerging trends

Nice to have

  • Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production
  • Interest in travel, budgeting hacks, or fintech products
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