The posting
Who We Are
Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.
Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.
We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.
You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.
Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.
How You Will Make an Impact
Frida is looking for a Social Media Manager to join our marketing team based in Miami, FL. Reporting to the Senior Director of Social and Content, the selected candidate will take ownership of executing and evolving our overall brand social strategy for the Baby, Mom, and Fertility brands across existing and emerging platforms. Working closely with internal and agency partners, the Social Media Manager will focus on building a community of passionate brand advocates through innovative, engaging content and a best-in-class social presence.
The ideal candidate is deeply immersed in social media trends, cultural shifts, and platform developments. They will drive forward the brand’s voice and social media growth, identifying opportunities to elevate the brand’s digital presence.
Responsibilities to include:
- Be a face of the brand on camera. Host, demo, and talk to camera as a recurring on-screen presence across TikTok and Instagram Reels and YouTube Shorts.
- Lead and manage always-on content calendars for each brand and platform (primarily TikTok, Instagram, YouTube and LinkedIn), ensuring consistency and alignment with overall marketing goals.
- Develop and oversee the creation of social briefs in partnership with the Senior Director of Social Media and Content, facilitating stakeholder feedback, and ensuring timely execution of assets and captions to meet campaign goals.
- Plan and optimize in-house content production, particularly for TikTok, Instagram, and YouTube ensuring high-quality outputs.
- Shoot, edit, and publish the same day. Film in-office, cut it yourself, and get it live while the moment is still relevant.
- Write briefs and build storyboards for video, and write clear briefs for designers so assets come back right the first time.
- Partner with video editors on larger productions, giving direction and feedback that gets the cut where it needs to be.
- Pitch and produce social content, including Reels/TikTok/YouTube videos and designed assets in collaboration with our designers.
- Generate ideas constantly. Bring a steady flow of concepts, formats, and hooks to the table and know which ones are worth making.
- Move fast when a trend hits. Know when to shift the calendar and get something out the same day.
- Social-first lens always with strong hook development. Strong understanding of video performance and creation for Reels, TikTok and YouTube Shorts. Create strong hooks and experience briefing in designed carousel concepts.
- Coordinate and manage shoots, including sourcing samples, props, and collaborating with talent or influencers to deliver engaging social content.
- Serve as the main point of contact for internal brand and marketing teams to input requests and priorities inclusive of NPD launches and then share out plans from the social team back to XF teams.`
- Map out and Prioritize content priorities: from XF intake requests, leadership requests and business priorities, manage and tweak calendar and priorities within social team giving visibility cross functionally.
- Manage and develop team members, including direct reports and contractors.
- Analyze and report on monthly and campaign performance, using insights to inform future strategies and drive continuous improvement.
- Track competitors and the broader category. Know what other brands are doing and bring back what’s worth trying.
- Use social listening to read sentiment. Catch issues early and surface what the community is asking for.
- Own and strategize the brand’s culture calendar, proactively identifying key cultural moments and trends to drive relevance and engagement across platforms.
- Act as a key brand ambassador, ensuring that all social communications are on-brand, in line with brand standards, and fostering a positive community experience.
What You Will Need
- Bachelor’s Degree in marketing, advertising, communications, or a related field.
- 4+ years of social media management experience with a proven track record of growing and engaging communities and end-to-end video ownership on TikTok, Instagram, LinkedIn, YouTube and other platforms.
- Comfortable and confident on camera. A reel or portfolio of on-camera work is required.
- Hands-on video editing skills in CapCut, Premiere, or similar, plus native in-app editing tools.
- Examples of short-form video you personally shot, edited, and published.
- Experience writing briefs and building storyboards for video and design.
- Experience managing at least one direct report or contractor.
- A strategic mindset with a strong understanding of social media’s role in broader marketing efforts, brand building, and community engagement.
- An eye for identifying and leveraging emerging platform trends and broader cultural movements, with a deep understanding of Gen Alpha, Gen Z and millennial audiences.
- Strong leadership and project management skills with the ability to prioritize, delegate, and deliver results in a fast-paced, evolving environment.
- Excellent writing, verbal communication, and content creation skills.
- A high level of creativity combined with an analytical mindset to drive data-informed decisions.
- Proficient in social media management tools (e.g., Dash Social, Sprout, Hootsuite) and social platforms such as TikTok, Instagram, LinkedIn, YouTube and Facebook.
- Strong collaboration skills and the ability to work cross-functionally with internal and external stakeholders.
- Willing to check channels outside normal hours when something is live or breaking - evenings, weekends, and key launch moments.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
We offer a comprehensive and thoughtfully designed benefits package to support our employees:
- Robust health benefits including:
- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
- Exclusive employee product discounts
EEO
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Privacy Policy
By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy
Agency and Third-Party Submissions
Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.
Fraud Disclaimer
Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.
If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.
