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Open nowPosted 33 days ago

Social Media Manager

Workable (global search)108,016 open roles

Where
Pakistan
Work mode
Remote
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Your applicationOpen nowSocial Media ManagerWorkable (global search) · Pakistan

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 33 days ago

Workable (global search) median: 7 days open

The posting

Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours

Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred

About the Role

At Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms.

This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact.

You’ll manage and grow the brand across:

  • LinkedIn
  • Instagram
  • TikTok
  • Facebook
  • X (Twitter)
  • YouTube

You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence.

If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content, this role is a strong fit.

What You’ll Own

Social Media Strategy & Growth

Develop and execute a social media strategy aligned with marketing and business goals.

  • Build platform-specific growth strategies
  • Define KPIs for:
  • Engagement
  • Reach
  • Audience growth
  • Website traffic
  • Leads and conversions
  • Build and manage social media content calendars
  • Identify emerging trends, formats, and content opportunities
  • Continuously test and refine the strategy based on performance

Content Creation & Publishing

Create compelling, platform-native social content.

  • Write and edit:
  • Social posts
  • Hooks
  • Captions
  • Threads
  • Short-form copy
  • Repurpose long-form content into social-first formats
  • Adapt content for different platforms and audiences
  • Collaborate with designers and video editors on multimedia content
  • Maintain consistency across brand voice, messaging, and visual identity
  • Schedule and publish content using tools such as:
  • Hootsuite
  • Sprout Social
  • Buffer
  • HubSpot

Community Management & Engagement

Own day-to-day audience engagement.

  • Monitor:
  • Comments
  • DMs
  • Mentions
  • Tags
  • Audience conversations
  • Respond professionally and promptly
  • Start and participate in relevant conversations
  • Build stronger relationships with followers and community members
  • Amplify relevant user-generated content (UGC)
  • Escalate customer service or reputation concerns when appropriate

Social Campaign Execution

Support and execute social campaigns around:

  • Product launches
  • Events
  • Brand initiatives
  • Promotions
  • Partnerships

Collaborate with paid media teams to align organic and paid social strategies.

Support:

  • Influencer collaborations
  • UGC campaigns
  • Strategic partnerships
  • Social promotions

Analytics & Performance Optimization

Track what actually works — and use those insights to improve future content.

Monitor:

  • Engagement
  • Reach
  • Impressions
  • Follower growth
  • Website traffic
  • Leads
  • Conversions
  • Content performance

Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends.

  • Prepare weekly and monthly performance reports
  • Conduct content and campaign A/B tests
  • Identify top-performing formats and topics
  • Recommend improvements based on data
  • Adjust content strategy based on audience behavior

Cross-Functional Collaboration

Work closely with:

  • Marketing
  • Content
  • Design
  • Video
  • PR
  • Customer Support
  • Leadership

Share audience insights and social performance learnings to improve:

  • Messaging
  • Campaigns
  • Brand positioning
  • Content strategy

What Makes You a Strong Fit

You:

  • Understand that each social platform requires a different content approach
  • Know how to create content people actually want to engage with
  • Have strong instincts for hooks, storytelling, trends, and digital culture
  • Can balance creativity with performance data
  • Understand the difference between vanity metrics and meaningful growth
  • Are comfortable engaging directly with audiences
  • Can manage multiple channels without sacrificing consistency
  • Stay current with changing algorithms, formats, and platform trends
  • Are proactive, organized, and comfortable moving quickly

Required Experience & Skills

  • 2+ years of professional social media management experience
  • Hands-on experience managing multiple platforms, such as:
  • LinkedIn
  • Instagram
  • TikTok
  • Facebook
  • X (Twitter)
  • YouTube
  • Strong writing, editing, and social copywriting skills
  • Experience building and maintaining content calendars
  • Experience with social scheduling and analytics tools such as:
  • Hootsuite
  • Sprout Social
  • Buffer
  • HubSpot
  • Familiarity with:
  • Canva
  • Adobe Creative Suite or similar design tools
  • Strong understanding of:
  • Social engagement
  • Audience growth
  • Content optimization
  • Platform analytics
  • Strong written and verbal English communication
  • Ability to work independently during U.S. business hours

Nice to Have

Experience with:

  • SaaS
  • E-commerce
  • Agencies
  • Professional services
  • Founder-led or personal brands
  • Influencer marketing
  • UGC campaigns
  • Paid social advertising
  • Brand reputation management
  • Social media crisis management
  • Short-form video strategy
  • Lead generation through organic social

What a Typical Day Looks Like

You might:

  • Review comments, DMs, mentions, and audience activity
  • Write and schedule upcoming social posts
  • Identify trending topics and content opportunities
  • Collaborate with designers or video editors on creative assets
  • Repurpose existing content for LinkedIn, Instagram, TikTok, or YouTube
  • Engage with followers and relevant accounts
  • Review analytics and identify high-performing content
  • Optimize upcoming posts based on performance
  • Update reporting dashboards
  • Plan upcoming campaigns and content calendars

In short: You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth.

Key Metrics for Success

  • Engagement rate and engagement growth
  • Relevant follower/subscriber growth
  • Reach and content visibility
  • Website traffic from social channels
  • Leads and conversions generated from social
  • Community response time
  • Quality of audience engagement
  • Campaign and content performance
  • Consistency of publishing
  • Continuous improvement in social performance

Why This Role Stands Out

  • Full ownership of social media execution and growth
  • Opportunity to manage multiple major social platforms
  • Direct collaboration with marketing and leadership
  • Strong creative freedom backed by performance data
  • Opportunity to influence brand positioning and audience growth
  • Fully remote environment
  • Clear growth opportunities into:
  • Senior Social Media Manager
  • Content Marketing Manager
  • Social Media Lead
  • Head of Social
  • Brand & Community Lead

Interview Process

  1. Initial Phone Screen
  2. Spark Hire Intro Video
  3. Video Interview with Pavago Recruiter
  4. Portfolio / Practical Task — 1-Week Content Calendar + Sample Posts
  5. Client Interview with Marketing Leadership
  6. Offer & Background Verification

Apply Now

If you:

  • Know how to create content that earns attention and engagement
  • Understand how different platforms require different strategies
  • Enjoy building and engaging online communities
  • Use analytics to continuously improve performance
  • Can balance creativity, consistency, and measurable growth

This is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand.

#SocialMediaManager #SocialMediaMarketing #ContentMarketing #ContentStrategy #CommunityManagement #LinkedInMarketing #InstagramMarketing #TikTokMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork

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