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Open nowPosted 89 days ago

Social Media Specialist

Workable (global search)108,016 open roles

Where
Vancouver, BC, Canada
Work mode
Remote
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Your applicationOpen nowSocial Media SpecialistWorkable (global search) · Vancouver, BC, Canada

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The clock on this job

Early applications get read.

7.9% of postings close within 7 days. Measured by our own scanner across the market. Workable (global search) postings stay open a median of 7 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 7.9%7 days
  4. 14.9%14 days
  5. 34.0%30 days
This job: posted 89 days ago

Workable (global search) median: 7 days open

The posting

We are seeking a Freelance Social Media Specialist to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.

This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.

About the Client

The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.

Responsibilities

  • Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
  • Define content pillars, positioning, and a consistent posting cadence.
  • Turn the client's ideas into polished short-form content.
  • Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
  • Lead the personal rebrand and establish a cohesive, premium, education-first identity.
  • Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
  • Grow the accounts organically to drive inbound interest, community, and referrals.
  • Track engagement, report on performance, and continuously refine the approach.

Requirements

  • Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
  • Strong short-form video skills across ideation, filming direction, and editing.
  • Solid graphic design, caption, and copywriting ability.
  • A track record building personal or founder-led brands, including rebrands.
  • A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
  • Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
  • Focus on organic, community and referral-led growth rather than paid or ads-led tactics.
  • Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
  • EST working hours.
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