The posting
About Bask Health
Bask Health is building the infrastructure that powers modern telehealth businesses.
Our platform enables healthcare companies to launch, operate, and scale digital care experiences, from patient onboarding and clinical workflows to prescriptions, payments, subscriptions, fulfillment, and ongoing care.
We're looking for a UX Copywriter to make complex healthcare and software experiences feel clear, human, and easy to navigate.
This isn't a marketing copywriting role.
You'll work directly inside the product alongside Design, Product, and Engineering, shaping how Bask communicates with users at every step of their experience.
About the Role
As a UX Copywriter at Bask, you'll own the words that help people understand what's happening, what they need to do, and what happens next.
You'll work across both sides of our platform: the businesses and healthcare teams operating on Bask, and the patients interacting with the experiences those businesses create.
That means writing everything from navigation, buttons, forms, empty states, errors, and onboarding flows to questionnaires, treatment experiences, transactional communications, and AI-powered interactions.
But this role isn't simply about making copy sound better.
You'll work with designers to solve product problems through language, challenge unnecessary complexity, identify when a UX problem can't be fixed with copy alone, and help establish the systems that allow Bask to communicate consistently at scale.
We value writers who are concise, highly collaborative, comfortable with complex products, and opinionated about clarity.
What You'll Do
• Partner closely with Product Designers from early exploration through production rather than joining the process after designs are complete..
• Write clear, concise, and useful product copy across onboarding, navigation, forms, settings, dashboards, workflows, errors, empty states, confirmations, notifications, and other product surfaces..
• Shape patient-facing experiences including account creation, intake flows, checkout, order management, subscriptions, and ongoing care..
• Write for complex operational experiences used by healthcare businesses, providers, and internal teams without exposing unnecessary technical complexity to users..
• Help users understand what is happening, what action they need to take, and what they can expect next—especially during high-friction or high-stakes moments..
• Work with designers to improve information architecture, hierarchy, naming, navigation, and interaction patterns through language..
• Identify when unclear copy is actually a symptom of a larger product or design problem and work with the team to solve the underlying issue..
• Develop terminology and naming systems for new features, concepts, statuses, actions, and workflows..
• Create and maintain content guidelines that establish consistent voice, tone, terminology, grammar, and writing patterns across Bask..
• Build reusable content patterns for common product situations such as errors, confirmations, destructive actions, permissions, empty states, and system feedback..
• Collaborate with Product Research to understand how users interpret terminology, instructions, and product concepts..
• Test and iterate on product language using research, product data, experimentation, and user feedback..
• Partner with Engineering to ensure content works across different states, edge cases, responsive layouts, and dynamic experiences..
• Help define how Bask communicates through AI-powered experiences, including prompts, generated content, explanations, recommendations, confirmations, and conversational interfaces..
• Use AI tools to accelerate exploration, iteration, audits, and content operations while maintaining strong human judgment over clarity, accuracy, context, and tone..
• Contribute to scalable content systems that allow teams to create consistent experiences without requiring a writer to manually review every string..
How We Think About Content
At Bask, copy isn't something we add to a design when it's almost finished.
Language is part of the interface.
A button label can change how someone understands an action. An error message can prevent a support ticket. The right terminology can make a complicated workflow feel obvious. A well-designed explanation can build trust during an important healthcare decision.
And sometimes the best UX copy is no copy at all.
We don't measure great product writing by how clever it sounds or how many strings were produced. We care about whether users understand the product and can confidently accomplish what they came to do.
AI makes producing words incredibly cheap.
That makes judgment, context, consistency, and clarity more valuable—not less.
The best UX Copywriters at Bask will help us answer:
Does the user understand what's happening?
Do they know what to do next?
Are we saying only what needs to be said?
Does this language increase clarity and trust?
What Success Looks Like
You'll be successful in this role when Bask feels like one coherent product regardless of which feature or workflow a user is interacting with.
Product teams will involve content earlier in the design process. Terminology will become more consistent. Complex workflows will become easier to understand. Errors and edge cases will receive the same attention as primary flows.
You'll also help us build a content system that scales - combining reusable patterns, clear standards, and AI-assisted workflows without sacrificing quality.
Most importantly, users shouldn't notice that the copy is good.
They should simply understand what to do.
Requirements
What We're Looking For
• Proven experience as a UX Writer, Content Designer, Product Writer, UX Copywriter, or similar role working on digital products..
• A portfolio demonstrating how your writing contributed to solving product and user experience problems—not just examples of polished copy..
• Exceptional command of English with the ability to communicate complex ideas using simple, precise language..
• Strong understanding of interaction design, information architecture, user flows, and user-centered design principles..
• Experience writing across complete product experiences rather than isolated screens..
• The ability to understand complex systems and quickly develop the domain knowledge necessary to communicate them clearly..
• Strong judgment around hierarchy: you understand what users need to know now, what can wait, and what doesn't need to be said at all..
• Ability to adapt voice and tone depending on context while maintaining a coherent product personality..
• Experience collaborating closely with Product Designers, Product Managers, Engineers, and Researchers..
• Comfort working directly in design tools such as Figma and contributing to product experiences as they're being designed..
• Strong attention to detail without losing sight of the broader user journey..
• Comfort working in a fast-moving environment where products, terminology, and requirements evolve quickly..
• Experience using AI as part of your writing workflow without treating generated copy as finished work..
• The ability to recognize when AI-generated content is technically correct but confusing, generic, inappropriate, or inconsistent with the product experience..
Nice to Have
• Experience writing for B2B SaaS, healthcare, telehealth, fintech, marketplaces, or other complex software products..
• Experience writing both B2B operational software and consumer-facing experiences..
• Experience with healthcare or another regulated industry where clarity, accuracy, trust, and compliance are particularly important..
• Experience creating or maintaining content design systems, terminology libraries, voice and tone guidelines, or reusable UX writing patterns..
• Experience with localization and designing copy that can scale across languages and markets..
• Experience working with transactional communications such as email, SMS, push notifications, and in-product notifications..
• Experience designing conversational interfaces or AI-powered product experiences..
• Familiarity with accessibility and inclusive content practices..
• Some understanding of how frontend applications work and how product copy is implemented in code..
