The posting
At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centered product and are looking for a VP of Growth to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.
We’re looking for a seasoned, full-stack growth leader to own and evolve our growth engine across performance marketing, lifecycle, and CRM. This role is not about optimizing channels in isolation or chasing short-term gains. It’s about building a sustainable, compounding growth system—one that deepens the strength of our network, sharpens our brand, and creates meaningful long-term value.
You’re a seasoned leader in driving growth in complex consumer environments, with a track record of scaling responsibly. You’re highly analytical, but not led by data alone. You combine rigor with intuition, curiosity, and a strong sensitivity to brand and member experience.
You will operate at the intersection of marketing, product, and data, connecting acquisition, activation, engagement, and retention into a cohesive system. You think in loops, not funnels. You care as much about how we grow as how fast we grow.
What you will do:
- Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
- Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
- Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
- Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
- Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
- Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
- Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
- Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
- Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
- Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience
Requirements
About you:
- 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
- Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus
- Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving
- Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
- Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces
- Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them
- Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity
Benefits
About us:
Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.
Our culture:
We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.
Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.
Diversity, equity, inclusion and belonging at Feeld:
Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.
We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities.
Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at [email protected].
Compensation and perks:
We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our Members and colleagues. Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.
Therefore, we offer our staff:
- Flexible working hours
- Unlimited paid time off
- A fully remote working situation
- Home office budget
- Learning & development budget
- On demand therapy sessions and mental health support via Spill
- In-person meet ups
Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform, we strive for openness of information within the organization. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard. That is why we offer a compensation system that is transparent, honest, and equitable. Additionally, we believe all humans deserve to earn a competitive wage, so we offer a Baseline Freedom Salary of £60,000 GBP per year for any role that indexes below £60,000 GBP per year.
Estimated compensation for this role:
- Total cash compensation for this role varies by geographic location. We estimate the market-competitive compensation range for this position to be between $210,000 - $290,000 USD.
Our interview process:
- Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking.
- Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences.
- The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
- Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
- We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
- Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability.
We understand we're asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we’re committed to offering transparent communication and prompt feedback as you navigate this application with us.
To find out more about Feeld, download our app (available on iOS and Android).
