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Open nowPosted 14 hours ago

Web & CRM Marketing Manager - FTC 6 Months

Workable (global search)107,585 open roles

Where
United Kingdom
Work mode
Remote
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Your applicationOpen nowWeb & CRM Marketing Manager - FTC 6 MonthsWorkable (global search) · United Kingdom
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  5. 34.2%30 days
This job: posted 14 hours ago

Workable (global search) median: 3 days open

The posting

About the role

The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email). They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.

Day to day, the role takes hands-on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.

Role Responsibilities

  • Websites / Web pages – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand.
  • Email - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
  • CRM- Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
  • Planning - Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets
  • Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through our channels/ or via our partners.
  • Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly.
  • Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI.
  • Creative - Provide clear and timely creative briefs that incorporate best-practice.
  • Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.

Technical Skills & Experience

  • Hands-on web experience, leading web campaigns and managing the CMS and analytics. Hubspot or similar experience required.
  • Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
  • CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies.
  • Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions.
  • GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
  • Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable.
  • Creative - Understands creative best practice across web and email assets.
  • Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.

People Skills

  • Project management skills and ability to manage competing priorities.
  • Relationship and stakeholder management across internal & external partners (games studios a bonus).
  • Analytical and commercial, with the ability to turn data into recommendations.
  • Clear communicator, able to brief partners effectively and champion the function.
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