The posting
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
We are currently looking for a Executive - Programmatic to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum.
3 best things about the job:
- You will be the owner of transforming the agency’s digital media buying from “manual” insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
- It’s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to “traditional” way of doing business
- Working with cross-functional teams to drive efficiency and automation at scale.
In this role, your goals will be:
In 3 months:
- Bed down and understand the programmatic setup across the business
- Build out a road-map for what is required to grow the programmatic buying business moving forward
In 6 months:
- Participate in business proposals, leading the programmatic element and supporting in group pitches.
- Ensure that we offer a coordinated and integrated operation with the wider business
- Isolate new business prospects and help grow revenue for existing client
In 12 months:
- Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends.
- Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients
What your day job looks like at WPP Media:
- Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery
- Be accountable for consistent work delivery to WPP Media regional teams by ensuring a high quality of output
- Serve as point of escalation for your team and take ownership of resolving challenges
- Provide career development and coaching for your team
- Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done
- Present strong and effective communication across all level
What you’ll bring:
- Working experience in Agency, Trading Desks or Programmatic Tech Partners
- Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
- Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
- Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
- Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person
Skills and Experience
- 1-3 years of hands-on experience in managing programmatic campaigns (YouTube experience is a must).
- DV360 is a must-have skill; TTD is nice to have. CM360 and GA experience is optional.
- Strong team management skills, excellent communication abilities, and exceptional client servicing skills.
- Preference will be given to candidates with advertising agency experience.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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