The posting
At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation.
We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style.
The Associate Content Specialist will support the execution and maintenance of consumer-focused digital content across eCommerce channels to deliver a consistent experience that drives engagement and conversion. Partner with Content Managers, Site Merchandising, CRM, Creative and Brand teams to ensure content is accurate, on-brand, optimized and launched on time.
Primary Duties:
- Supports the planning, coordination, and execution of content across email, website, SMS, and other digital channels, to deliver a consistent consumer experience
- Builds and maintains content within content management systems, marketing platforms and campaign tools.
- Assists with the setup, scheduling and deployment of product launches, promotions, campaigns and seasonal content initiatives.
- Conducts pre-launch and post-launch quality assurance checks to ensure content accuracy, functionality and consistency across supported channels.
- Maintains content calendars and supports project timelines to help ensure deliverables are completed on schedule.
- Assists with updates to category pages, landing pages, product content, navigation and promotional messaging.
- Reviews campaign performance reports and web analytics to understand content effectiveness and identify opportunities for optimization.
- Leverages consumer insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.
- Maintains content libraries, asset repositories and process documentation to support efficient content creation and reuse.
- Partners with Site Merchandising, CRM, Creative and Brand Marketing teams to ensure content is aligned with business objectives and product priorities.
- Adapts campaign messaging into channel-specific email, web, and SMS copy optimized for audience and objectives.
- Stays informed on digital content best practices, industry trends and consumer expectations.
- Works closely with digital designer to bring content to life.
- Works closely with site merchandiser to provide category optimization recommendations.
- Performs duties consistent with the Company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
- Bachelor's degree or equivalent experience, preferably in Marketing, Communications, Journalism, Digital Media or a related field.
- 0-2 years of experience in digital marketing, eCommerce, content management or a related field.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Excellent written and verbal communication skills.
- Strong attention to detail and commitment to accuracy.
- Basic understanding of eCommerce and digital marketing principles.
- Familiarity with content management systems and marketing platforms preferred.
- Experience with Microsoft Excel, PowerPoint and collaborative work management tools.
- Basic understanding of web analytics tools such as Google Analytics or Adobe Analytics preferred.
- Basic knowledge of HTML and digital content publishing preferred.
- Experience with project management systems such as JIRA, Asana or similar platforms preferred.
- Ability to work effectively in a cross-functional team environment.
- Demonstrated willingness to build digital marketing, content strategy and analytics skills.
Working Conditions:
Normal office environment. Some travel may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
#LI-ND
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
