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Open nowPosted 45 days ago

【探索者】内容创意专员/主管(AIGC 方向)

xiaopeng/index1,577 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now【探索者】内容创意专员/主管(AIGC 方向)xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 45 days ago

The posting

1、负责社媒 AIGC 内容的创意策划,持续追踪抖音、小红书、微博、B站等平台的热点话题、流行梗与爆款内容趋势,建立并维护品牌热点选题库; 2、结合品牌传播节奏、产品上市节点及营销需求,将社媒热点转化为契合品牌调性的内容创意,熟练运用 AIGC 工具产出创意脚本与内容方案; 3、与内容制作团队紧密协作,将创意方案及 AIGC 生成需求清晰传达并跟进落地,把控创意在执行中的还原度,确保产出内容有亮点、有传播力; 4、关注内容发布后的数据表现与用户反馈,复盘爆款内容规律,沉淀可复用的 AIGC 创意方法论,持续提升内容产出质量与爆款命中率; 5、关注 AIGC 内容创作的最新工具与玩法,结合竞品及行业优秀案例持续迭代创意表达方式,为品牌内容创新提供新鲜视角。

1、具备1-2.5 年社媒内容策划、创意文案或新媒体内容相关工作经验,有汽车、出行、消费品类品牌经验者优先; 熟练使用主流 AIGC 工具(生图、生视频、剪辑等),能独立完成创意内容从构思到创意脚本、视觉demo的制作,有 AIGC 爆款案例者优先; 2、网感强,熟悉主流社媒平台的内容生态与传播逻辑,对热点敏感,能把热点快速转化为有创意的 AIGC 内容选题; 3、具备优秀的创意构思与审美能力,能独立产出创意脚本与内容方案,把控 AIGC 产出的视觉与叙事质量; 4、逻辑清晰,沟通表达能力强,能与内容制作团队高效协作,推动创意高质量落地; 5、对汽车行业及汽车产品有一定了解或兴趣。

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