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Open nowPosted 5 hours agoWe saw it 70 min after it went up

海外整合营销促进经理/资深经理

xiaopeng/index1,571 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now海外整合营销促进经理/资深经理xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on xiaopeng/index's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.5% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 11 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.6%3 days
  3. 13.5%7 days
  4. 21.8%14 days
  5. 36.6%30 days
  6. 58.9%60 days
This job: posted 5 hours ago

xiaopeng/index median: 11 days open

The posting

1.车型上市与重点项目规划 围绕海外新车型GTM及全球性营销Campaign，承接产品策略与品牌营销方向，制定整体营销规划，明确项目目标、重点市场、阶段节奏及投入产出要求，并向区域提供规划指引、执行建议与方案模板，支持本地营销计划制定。 2.重点市场规划与区域协同 协同国家及区域团队，将整体营销规划转化为适合本地市场的车型营销方案，结合市场竞争格局、业务阶段及销量目标，明确营销重点与执行安排；组织区域方案评审，推动营销动作、预算投入与预期产出相匹配。 3.中台资源整合与区域支持 围绕重点营销项目，整合中台品牌营销、产品营销、数字营销、网发培训等团队的资源与专业能力，根据市场需求和项目节奏，统筹内容、渠道、活动及工具等支持，为区域执行提供配套保障。 4.线上线下触点整合 推动官网、APP及区域新媒体在品牌传播、产品传播和线索收集中的协同作用；整合品牌活动、试驾活动、用户活动、路演等线下触点，形成执行指引与工具包，支持数字化留资及分析工具的应用。 5.营销效果跟踪与复盘 跟踪项目预算执行、营销动作及有效线索产出，结合传播、搜索、配置器等数据评估营销表现，并通过销售端反馈了解线索质量及后续转化，提出优化建议，完成阶段复盘。 6.经验沉淀与推广 提炼重点市场的有效做法，形成案例、模板及执行标准，结合不同市场条件进行适配与推广。

1.具备汽车行业车型营销、区域营销或整合营销相关经验，有新车上市或重点营销项目的完整参与经历，能够独立承担方案策划与项目推进。 2.理解从目标人群、产品卖点到传播、体验及线索获取的营销逻辑，能够结合不同市场特点制定方案，具备预算规划和投入产出评估能力。 3.具备跨团队沟通与协调能力，能够明确任务、分工和节点，推动总部专业团队与区域共同完成项目。 4.具备数据分析及复盘能力，能够从营销表现和线索数据中识别问题，提出可执行的优化建议。 5.具备英语工作沟通能力，能够进行英文方案沟通、材料输出及跨区域协作。

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