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Open nowPosted 10 days ago

【探索者】产品公关专员/主管

xiaopeng/index1,577 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now【探索者】产品公关专员/主管xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on xiaopeng/index's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 10 days ago

The posting

1、小鹏汽车品牌及产品传播规划及全案策略制定、落地及效果评估； 2、产品全生命周期公关传播管理，与市场部协同有效识别产品亮点及传播渠道，产品传播线上线下活动策划； 3、媒体关系维护，公关活动策划、跨界媒体资源及合作项目的沟通管理； 4、优秀的文案及撰稿能力，媒体QA撰写、稿件审核及二次修订； 5、产品媒介策略输出及执行，以互联网媒介为主，含排期、效果监测等； 6、汽车市场及标杆、竞品企业动态关注及行业分析； 7、掌握社交平台的新媒体营销模式玩法，负责新媒体social传播策划。

1、具备1-2.5年品牌营销产品公关经验； 2、热爱汽车行业，对汽车行业竞争格局，发展趋势，消费人群区格维度等有独立见解，具有汽车行业品牌策略、营销策略等相关工作经验优先； 3、具有扎实的品牌策略框架理念基础及实操经验，掌握用户调研，品牌创意工作的核心方法；对各营销板块（传播，活动，数字营销，用户运营等）都有一定的业务认知； 4、良好的统筹管理能力、协调能力、沟通组织能力； 5、责任心强，乐于从事挑战性的工作。

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