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Open nowPosted 332 days ago

新媒体主播(北京)

xiaopeng/index1,577 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now新媒体主播(北京)xiaopeng/index · Beijing, Chinese Mainland
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The clock on this job

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11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 332 days ago

The posting

岗位职责:负责利用直播、短视频等营销方式,在抖音、视频号及小红书等线上平台进行线索开拓,引导用户进行直接留资,或进行私信、评论等互动形式进行在线咨询,促进到店及转化。 1、直播运营:负责参与直播前筹备,汽车抖音的直播出镜及执行工作,根据产品营销节点策划直播选题, 通过直播做曝光、活跃氛围,吸引粉丝,促进成交;每天直播结束进行数据复盘,优化直播内容,引导客户留资,促进到店及转化 2、短视频运营:参与短视频脚本设计、拍摄及出镜,每周各平台视频更新,评论区维护及数据复盘分析 3、新媒体平台运维:直播与短视频平台的运维,包含发布与后台管理

1. 内容敏感性强,能够结合内外传播热点敏锐捕捉话题切入角度,并快速实现口碑内容产出和落地 2. 有选题策划和内容运营经验,具备良好的内容撰写能力,熟悉各类图片处理、视频剪辑应用软件的使用和学习能力 3. 关注新媒体的运作机制,熟悉主流短视频、汽车垂直社区、社交平台的规则和最新玩法,以及新媒体的创新运营手段,敏感度高 4. 熟悉了解抖音、视频号等主流直播平台运营方式,有直播运营相关经验

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