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Open nowPosted 111 days ago

新媒体运营经理/资深经理

xiaopeng/index1,577 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now新媒体运营经理/资深经理xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 111 days ago

The posting

1. 基于产品及节点规划,参与策划常态化官方及终端新媒体直播策略及内容; 2. 制定官方直播间运营SOP流程,管理抖音、视频号、小红书等官方账号直播全流程落地; 3. 结合官方主播个人特色,策划并打造官方主播差异化人设IP; 4. 基于品牌规范及业务目标,对官方及门店主播进行培训赋能、能力提升,提升新媒体获客能力; 5. 基于新媒体趋势,探索及试点官方新媒体创新业务,牵头进行试点项目落地; 6. 通过数据监控与深度分析,制定官方直播运营及效能提升方案并持续优化直播各环节。

1. 3年以上有汽车主机厂官方直播间执行及管理经验; 2. 精通抖音、视频号及小红书等主流平台官方账号直播流程、流量逻辑与合规要求; 3. 有较强的策略及业务思维能力,善于利用数据追踪洞察业务改善机会点; 4. 具备优秀的资源整合与项目管理能力,能推动跨部门项目落地。

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