The posting
ABOUT US
ABOUT THE ROLE
RESPONSIBILITIES
- Execute and continuously optimize web strategy across xsolla.com and all subsites.
- Find and act on opportunities to improve engagement, site effectiveness and user experience.
- Use analytics, UX feedback and user-journey insights to prioritize improvements, working with Product and Self-Service.
- Turn business priorities into clear, actionable web initiatives.
- Own day-to-day web operations and publishing workflows.
- Run launch execution, release readiness and ongoing site updates.
- Manage intake, prioritization and delivery of marketing, launch and go-to-market web requests, escalating business-critical needs with Product and Engineering.
- Keep a clear, shared view of active web initiatives and priorities.
- Act as operational lead for the CMS and publishing systems behind xsolla.com.
- Work hands-on: build, update and publish directly in the CMS, while leading Web Ops and coordinating Product, Design, Development, SEO, DataOps and DevOps.
- Partner with Product on template improvements and contributor workflows.
- Keep templates, metadata, SEO implementation and UX standards consistent.
- Support migrations and help the web ecosystem scale operationally.
- Own operational outcomes for go-to-market and lead-generation workflows, including meeting-booking experiences, lead capture and routing, and Pardot and Salesforce integrations (current tooling includes Chili Piper).
- Resolve issues directly or coordinate with Marketing Operations and Salesforce admins.
- Keep these systems aligned with Marketing, Sales, Events and campaign execution.
- Be the go-to web lead for Integrated Marketing and go-to-market stakeholders.
- Run recurring syncs, launch planning and implementation alignment across Marketing, PMM, Sales, PR, Events, Design and Engineering.
- Align day-to-day execution with platform capabilities and the Product roadmap.
- Provide UX feedback and user-journey recommendations across web initiatives.
- Work with Design and Product to improve information architecture, navigation, usability and conversion flows.
- Partner with SEO, Analytics and DataOps to track engagement and surface optimization opportunities.
- Monitor traffic, engagement, conversion, booking performance and publishing velocity.
QUALIFICATIONS & SKILLS
- 6–8+ years in web, digital experience or website operations roles, including at least 2–3 years leading cross-functional launches or running a large multi-site website, ideally at a B2B or technology company.
- Hands-on experience running a CMS and publishing workflow at scale, including templates, metadata and SEO implementation, and comfort building and publishing pages yourself.
- Technical web fluency: not a developer, but able to troubleshoot and tell whether an issue is content, CMS configuration, analytics, infrastructure, Product or Development work.
- Experience with digital asset management (DAM) and content governance.
- Working knowledge of marketing and lead-generation tooling such as Salesforce, Pardot (Account Engagement) and Chili Piper.
- A strong UX eye and comfort using analytics to find problems and prove improvements.
- Proven ability to lead cross-functional launches and keep many stakeholders aligned without direct authority.
- Clear written and verbal communication, and a bias for reliable execution.
- Nice to have: Experience with website migrations, experimentation and A/B testing, or the video game industry.
HOW SUCCESS IS MEASURED
- Launches ship on time, high quality and release-ready.
- Website engagement and effectiveness improve over time.
- Publishing is efficient and uninterrupted.
- Stakeholders feel supported and aligned.
- Web operations scale across xsolla.com and its subsites.
BENEFITS
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
CRIMINAL HISTORY CONSIDERATION
- Criminal history check
- Employment verification
- Education verification
RELEVANCE TO JOB RESPONSIBILITIES
- Accessing confidential company data
- Ensuring compliance with regulatory requirements



