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Open nowPosted 3 days ago

Senior Marketing Executive — Social Media & Content

YGF BLESSING PTE. LTD.

Pay
SGD 4,500 – SGD 5,500 a month
Where
Central, Singapore
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Your applicationOpen nowSenior Marketing Executive — Social Media & ContentYGF BLESSING PTE. LTD. · Central, Singapore

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  2. CV RocketCV written for this posting.

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  4. CV RocketApplied on YGF BLESSING PTE. LTD.'s own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 3 days ago

The posting

Key Responsibilities

Social Media Planning & Operations

  • Develop content ideas, monthly calendars, and platform-specific plans aligned with brand objectives, marketing campaigns, and local market priorities.
  • Manage assigned social media channels, including Instagram, Facebook, TikTok, and Xiaohongshu (RED).
  • Support the setup and development of official accounts in priority markets, including account access, publishing workflows, and content guidelines.
  • Manage publishing, comments, and direct messages, coordinating with local teams on customer enquiries and escalating sensitive issues.
  • Monitor platform developments, cultural trends, and competitor activity, turning relevant insights into content opportunities.

Content Development & Creator Collaboration

  • Independently develop captions, campaign messages, short-form video concepts, scripts, and creative briefs.
  • Adapt content for different platforms, audiences, languages, and cultural contexts while maintaining a consistent brand identity.
  • Coordinate content production with designers, photographers, videographers, agencies, and local partners.
  • Support on-site content capture during store visits, launches, and events.
  • Identify suitable creators and KOLs/KOCs, and coordinate briefs, deliverables, publishing schedules, and performance tracking.
  • Maintain an organised library of approved content, brand assets, and reusable templates.

Campaign & Store Marketing Support

  • Work with the Marketing Manager to execute product launches, festive promotions, store openings, partnerships, and local activations.
  • Take ownership of assigned campaign tasks, coordinating timelines, materials, vendors, and delivery.
  • Liaise with Operations, stores, shopping malls, and franchise partners to support consistent execution.
  • Assist with event preparation, on-site activities, and post-campaign reporting.
  • Support the preparation and distribution of marketing toolkits for local teams and franchise partners.

Brand Materials & Regional Coordination

  • Coordinate the production and adaptation of marketing materials, including posters, menus, digital assets, and in-store displays.
  • Make basic content and layout adaptations using approved templates, with support from design resources where required.
  • Gather local market information, store feedback, and content from regional partners.
  • Help adapt regional campaigns to local consumer preferences, festive calendars, and business needs.
  • Track assigned deliverables and raise potential delays or resource requirements early.

Performance Tracking & Improvement

  • Track social media reach, engagement, audience growth, video performance, and relevant traffic or conversion metrics.
  • Prepare regular reports with practical recommendations to improve content and campaign performance.
  • Test new formats, messages, and creative approaches, and share learnings with the team.
  • Support campaign reporting by consolidating content results, store feedback, and available business data.

Requirements

  • At least 3 years of relevant experience in marketing, social media, content, or digital communications.
  • Demonstrated ability to independently plan and manage brand social media content, from ideas through to publishing and review.
  • Strong working knowledge of major social media platforms, including Instagram, Facebook, TikTok, and Xiaohongshu (RED), and their different audiences and content formats.
  • Strong English copywriting, storytelling, and communication skills.
  • Ability to interpret basic social media analytics and translate findings into actionable improvements.
  • Strong organisation and coordination skills, with the ability to manage multiple tasks, deadlines, and stakeholders.
  • A hands-on approach, attention to detail, and willingness to support both digital and on-site marketing activities.
  • Ability to work independently within an agreed brief and collaborate effectively in a small regional team.

Preferred Qualifications

  • Experience in F&B, restaurants, retail, lifestyle, or consumer brands.
  • Experience supporting marketing across multiple markets, particularly Southeast Asia.
  • Photography, short-form video filming, and editing skills.
  • Basic design skills using Canva, Adobe Photoshop, Illustrator, or equivalent tools; familiarity with CapCut, Premiere Pro, or similar video editing software.
  • Experience with creators, store openings, events, or in-store marketing materials.
  • Familiarity with paid social campaigns and social media management tools.
  • Mandarin proficiency to support Chinese-language content and coordination with headquarters; additional Asian language skills are also welcome.
  • A portfolio showcasing social media content, campaigns, or accounts you have managed would be an advantage. Please highlight your personal contribution to the work.

Key Performance Indicators

  • Quality, consistency, and timely delivery of social media content
  • Relevant audience growth, engagement, and video performance
  • Community response quality and timely issue escalation
  • Timely and accurate delivery of assigned campaign tasks and marketing materials
  • Effective coordination with stores, vendors, and regional partners
  • Quality of reporting and improvements made from performance insights
  • Specific targets will be agreed based on market priorities, account maturity, and available resources.

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