The posting
YouGov America Inc. seeks an especially experienced market research professional with specific expertise and interest in the Fast-Moving Consumer Goods (FMCG) sector.
As an Associate Director/Director in this sector you will utilize your research and account management skills to work directly with end clients as well as both senior executives and junior staff at YouGov. You will typically serve as a point person with clients as you conduct multiple connected and custom projects, working on all phases from proposal writing to survey and project design to results and insights delivery.
You will play a critical role in ensuring success with clients in ways that grow and extend YouGov’s FMCG business.
While you will report to and be part of a team primarily based in our New York, NY office, we are considering fully remote applicants based in the U.S. (potentially where YouGov has other offices as well).
What will I be delivering?
- Work both independently and as part of a team to oversee, own, and manage all aspects of connected and custom projects, from proposal / bid phase, to survey/screener development, field management, data processing, analysis, report writing, and presenting
- Work closely with clients, senior executives, additional team members, and internal departments / functions to manage project and overall client book of business outcomes
- Act as a responsive and trusted advisor/consultant to clients in the context of research projects, and generate strong client relationships and delivery skills that lead to repeat business from current clients or extensions of them, ideally leading to projects and relationships to primarily call “your own”
- Collaborate with Account Management team members on proposals and SOW’s by providing research designs, methodologies, pricing and timelines.
- Design and write connected and custom research reports with actionable insights and recommendations and present findings to our clients
- Perform analysis on collected data and interpret findings in ways that answer key business questions; apply knowledge of multivariate techniques to comfortably present
- Focus on quantitative but also execute on some qualitative projects or modules as needed; ability to moderate focus groups and/or one-on-one interviews considered a plus
What do I need to bring with me?
- Extensive experience (minimum 8+ years) conducting custom, primary market research projects, with majority of that experience on the supplier/vendor side
- Specific expertise and interest in the FMCG sector
- Diverse knowledge of a wide variety of research techniques across a wide range of clients, business needs, and contexts including new product development, concept testing, segmentation, pricing, branding, portfolio optimization, messaging, positioning, market opportunity assessment, market sizing, brand health drivers, continual tracking initiatives, etc.
- Knowledge of and history with stats, including the application of more advanced approaches and methods such as segmentation techniques, driver modeling techniques, discrete choice / conjoint / choice-based techniques, MaxDiff, CHAID / tree diagrams, etc. (requires ability to understand application and business interpretation, not necessarily ability to crunch or model the numbers, which is typically handled by marketing science-focused staff)
- Proven ability to independently develop/write complex, multi-audience and multi-topic quantitative surveys and qualitative facilitator guides, to fully address and operationalize client business questions, needs, objectives, and hypotheses
- Proven ability to independently write complex, slides-based (PPT, Google Slides) research reports focused on business question insights and implications, narrative-driven synthesis, and story-telling through data visualizations, graphics, infographics, and insights-driven headlines
- Proven ability to manage and supervise other junior researchers, operations functions, and marketing sciences staff on projects, including assistance in training and supervision
- Strong experience with Word/Docs, Excel/Sheets, PowerPoint/Slides, SPSS
- Effective writing, time management, multitasking, communication, problem solving, and interpersonal skills
For roles based in California, New York, Colorado, Massachusetts, or Washington State, the base salary hiring range for this position is $100,000 - 110,000 USD
Compensation offered will be determined by multiple factors including location, job-related knowledge, skills and experience.
Certain roles may be eligible for incentive compensation and additional benefits.
All US based full time employees are eligible for the following benefits:
- Paid vacation, holidays and sick days
- Flexible working arrangement available
- Group medical, dental and vision insurance
- Company-paid life and disability insurance
- Paid parental leave
- 401(k) with company match
#LI-AS1
Why join YouGov? Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
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