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Open nowPosted 8 hours ago

Analista de Digital Analytics Sênior

Youse Seguros

Where
São Paulo, Brazil
Work mode
Hybrid
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Your applicationOpen nowAnalista de Digital Analytics SêniorYouse Seguros · São Paulo, Brazil

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Youse Seguros's own form.

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The clock on this job

Early applications get read.

12.4% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.4%7 days
  4. 20.0%14 days
  5. 35.5%30 days
  6. 58.6%60 days
This job: posted 8 hours ago

The posting

A Youse está contratando uma pessoa Analista em Digital Analytics.

Missão do Cargo: Buscamos uma pessoa Analista de Digital Analytics Sênior para liderar a estratégia de captura de dados e rastreamento das nossas plataformas. Você será responsável por garantir a visibilidade de toda a jornada do cliente (Web e App), viabilizando a construção de BIs, a mensuração de novos produtos e campanhas de mídia, atuando como a principal ponte entre as áreas de Negócios e Tecnologia (Desenvolvimento).

Responsabilidades e atribuições📝 Como vai ser o seu dia a dia? Liderar o mapeamento da jornada do cliente e criar/manter mapas de tagueamento de eventos, botões e páginas (Web e App).Acompanhar e taguear novas implementações de produtos.Operar o Google Tag Manager (GTM) com autonomia para implementações em ambiente Web.Interagir ativamente com o time de Desenvolvimento (Devs) para orientar arquiteturas de dados (Data Layer), garantir o tagueamento nativo de Aplicativos e realizar validações técnicas.Implementar, homologar e realizar a manutenção de pixels e tags de parceiros de mídia e afiliados.Garantir a qualidade e a consistência da coleta de dados, servindo como base estrutural para as análises de BI.

Requisitos e qualificações💡 Se liga no que precisa ter/saber:Domínio avançado em Google Analytics 4 (GA4) e Google Tag Manager (GTM).Excelente habilidade de comunicação e facilidade para traduzir necessidades de negócios em requisitos técnicos para os desenvolvedores.Conhecimento em lógica de programação e linguagens front-end (HTML, CSS e JavaScript básico) para implementações de tags avançadas no GTM.Experiência técnica com tagueamento em aplicativos (Firebase, SDKs de mídia, AppsFlyer etc).Perfil proativo, analítico, organizado e com forte capacidade de resolução de problemas (troubleshooting de dados).

DiferenciaisConhecimentos em processos de Business Intelligence, como estruturação de banco de dados, ETL, SQL ou Databricks.Experiência na criação de dashboards em ferramentas de visualização (ex.: Looker, Power BI ou Tableau).Experiência anterior no setor de seguros ou produtos digitais.Informações adicionaisInformações adicionais:Modelo de Trabalho: Híbrido (2x Presencial e 3x remoto)Jornada: 7h30/diaRegime de Contratação: CLTLocal: Pinheiros/SP

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