The posting
WHO WE ARE
Yubo is the Social Discovery app to make new friends and hang out online. By eliminating likes and follows, we empower our users to create genuine connections and show up as their true selves.
We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow.
Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education.
Join us in this exciting journey and help us shape the future of social interactions!
ABOUT THIS ROLE
Growth at Yubo moves fast, and we don’t plan on stopping anytime soon ! More channels, more markets, more experiments to run, and we need brains (and hands…) to make it happen. We're bringing in a third Growth Manager to grow the team's capacity and add a perspective on Gen Z that comes from living it, being molded by it.
Sounds like you? You’ll like what comes next.
We’ll get you started by getting hands-on with every channel we operate, learning how each and every single one of them works before claiming your own piece of the portfolio. From there, a whole new world of possibilities opens up: push creative testing further, chase down new partners, help us uncover growth where we haven't looked yet, and more.
You'll work shoulder to shoulder with the rest of the Growth team (that includes Creative), Product, and Data, all pulling in the same direction. If you want a role where your instincts, ideas, and results speak for themselves, this is it.
YOUR RESPONSIBILITES
- User Acquisition & Paid Media Optimization: Manage and optimize a significant performance marketing budget across key acquisitoin channels, programmatic networks & emerging platforms. Scale acquisition and reactivation across multiple countries. Improve media buying, targeting, and creative to boost ROAS, using incrementality tests and attribution models. Help deploy automation and AI tools.
- Creative Optimization: Collaborate with the creative team to ideate, produce and scale creative concepts that resonate with our Gen Z audience. Own creative testing and iteration to improve the scale, efficiency and longevity of winning ideas.
- Growth Marketing: Support a multi-channel strategy that combines paid and brand marketing to drive organic, viral and referral loops. Contribute to ASO and lifecycle marketing to boost retention and monetization.
- Data-Driven Growth: Partner with Product, Data, and Engineering to optimize funnels. Build dashboards and A/B testing processes. Stay ahead of privacy and adtech trends (e.g SKAN, AdAttributionKit).
- Collaboration: Work with senior growth team members, share best practices, and foster a culture of experimentation and data-driven decisions.
TOOLS WE USE
- MMP: Adjust
- Analytics & dataviz: Amplitude
- Market intelligence: Sensor Tower and Creative Ad Libraries
- Acquisition channels: TikTok, Meta, Snapchat, Google Ads, Apple Ads
- Programmatic networks: AppLovin, Moloco
WHO YOU ARE
- You have around 3 years of solid, consolidated experience in growth marketing or user acquisition for a B2C consumer app.
- You have a genuine, native affinity with Gen Z culture and what makes it tick.
- You have experience or a strong connection with the US market, whether through studies or product marketing experience.
- You've scaled growth investment on at least one major social media platform and know how to read the results.
- You know how to collaborate with creative teams: identifying what works, and clearly explaining why.
- You have experience working with a martech stack, including custom audiences, conversion APIs, and MMP & SDK implementations and updates.
- You're autonomous, result-oriented, and bring strong business acumen to your decisions.
WITHIN A MONTH, YOU WILL
- Get to know Yubo's product, mission, and the Growth team's ways of working.
- Meet your key stakeholders across Growth, Creative, Product, and Data.
- Get onboarded on our tools and marketing stack, including Adjust, Amplitude and more
- Start learning how each of our acquisition channels currently operates.
WITHIN 3 MONTHS, YOU WILL
- Fully own a portfolio of channels and campaigns to optimise in line with our performance guidelines
- Work to automate campaign and creative optimisation process
- Improve our usage of custom audience strategies across all channels
WITHIN 6 MONTHS, YOU WILL
- Scale your portfolio to reach our strategic growth objectives
- Seek opportunities to further improve our growth operations by deploying AI tools
- Assist in developing our retargeting workflows for a more diversified approach
THE RECRUITMENT PROCESS
- First call with Nicolas, Talent Acquisition
- An interview with Janos, our Growth Director
- Technical test / case study.
- Fit interviews
- And if everything goes well, an offer !
WHAT WE OFFER
- A highly competitive salary range as well as equity in the company
- A highly flexible remote work policy, 2 days at the office per month, with monthly team events.
- We also cover fees for external professional events and meetups (Android Makers, etc…)
- Great health insurance coverage for both you and your family by Alan, fully paid for by Yubo !
- Numerous benefits for parents: additional parental leave, easy access to nurseries and daycare facilities in France.
OUR APPROACH TO PRIVACY & SAFETY
As part of your role, you may handle tools and features involving personal data. We expect all employees to demonstrate strong awareness of privacy and safety issues, and to actively support our Privacy & Safety by Design efforts.
Join Yubo and help shape the future of Social Discovery while enjoying a culture that values flexibility, well-being, and impact.
Here’s how we live our mission every day:
You own the impact: Step up, adapt, and make it matter
Unconventionally Smart: Hack with intent, borrow smart, build better
Be Bold & Resilient: Raise your head, break barriers, keep moving forward
One team, one mission: No egos, no passengers, just shared wins
Trust & Flexibility: Our hybrid model calls for only two office days a month; the rest is up to the rhythm that works best for you.
Enjoy Top-notch Benefits
Culture is central at Yubo, hence the numerous benefits:
Cool Workplace: enjoy our amazing Parisian office and our many hybrid work options
Team Activities: participate in get-togethers, events, and team-building activities
Family-Friendly: we support parents with childcare options and family-friendly policies
Wellness Programs: benefit from comprehensive health insurance, wellness programs, sports classes, and mental well-being initiatives
