The posting
The Opportunity:
We’re looking for a Director of Integrated Marketing to lead marketing for Dwell and Domino. You’ll own each brand’s marketing strategy and grow advertising revenue, audience and memberships. Working closely with the VP of Sales, you’ll lead partnership strategy from RFP and first pitch through final recap, splitting your focus between pre-sale creative strategy and post-sale program leadership. You’ll manage a team of three plus freelancers, and you’ll make sure audiences and advertisers see Dwell and Domino in the right places at the right moments. This role suits a strategic, hands-on leader who is as comfortable in a brainstorm as in a client meeting or a production budget.
Key Responsibilities:
Partnerships and revenue marketing
- Pre-sale: Lead creative ideation for RFPs, proactive pitches and major partnership opportunities. Turn client objectives into distinctive, ownable concepts and integrated programs across content, social, video, print, newsletters and experiential. Ground every concept in audience insight, first-party data, research, market trends and editorial relevance, and bring each brand’s point of view. Work with the Marketing Manager to build pitch decks that capture the idea accurately.
- Post-sale: Lead sold programs from concept through activation so the original vision holds through execution. Oversee program budgets, production, talent and external partners, and manage client and agency communication alongside Sales. Partner with Client Success on recaps, case studies and learnings that strengthen future sales.
- Revenue support: Keep core sales resources current, including media kits, sell sheets, rate cards, audience research and insights, case studies, editorial calendars, tentpole opportunities, ad products and specs. Develop category narratives, collateral and positioning for advertisers in furnishings, real estate, building products, design and lifestyle. Support the prospecting pipeline with research and competitive analysis, and represent Dwell and Domino at industry events, trade shows and client meetings.
Brand and consumer marketing
- Positioning and PR: Define a clear vision and narrative for each brand’s place in the market, and carry it through all go-to-market materials and brand awareness campaigns. Build a PR strategy that positions Dwell and Domino editors as experts at conferences, on podcasts and across media platforms.
- Tentpoles and events: Own marketing and production for tentpole moments, events and experiential, from marquee issues, home tours and awards programs to a possible expansion of Dwell Open House. Partner with Editorial to amplify them across paid, earned and owned channels. Lead positioning, ticket sales, sponsor marketing and attendee communications, and develop new revenue-driving experiences for both brands. Manage event P&Ls and protect margins.
- Audience and subscriptions: Build and run full-funnel marketing plans that grow each brand’s reach, cultural relevance and owned audience (newsletters, social, registered users). Lead acquisition and retention for Dwell print subscriptions and Dwell+ memberships with Consumer Revenue, owning offers, messaging, calendar and results. Set KPIs and report to leadership on audience growth, subscriber and member acquisition and churn, event revenue and marketing-influenced ad revenue.
- Product: Work with the product lead to scope and launch new site features and enhancements that support marketing initiatives.
Job Qualifications:
- 8–10+ years in brand, integrated or partnership marketing or branded content, ideally at a media company, publisher, agency or design-led consumer brand, including at least 3 years managing people.
- A track record of marketing to both consumers and advertisers: concepting and winning integrated partnerships, delivering them across editorial, video, social and events, and owning targets and a P&L line across paid social, email, CRM and SEO. Subscription, membership and event production experience is a plus.
- A strong creative point of view on design, architecture, interiors and modern living, grounded in how Dwell and Domino readers live and shop, plus the storytelling skills to turn a client brief into a compelling pitch and present it with confidence.
- A collaborator who thrives in a matrixed, fast-changing organization, earns the trust of editors and sellers alike, and pitches in wherever needed.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health, cybersecurity, and martech. Today, Ziff Davis is focused on six key verticals – Technology, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
Lifestyle offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then LIfestyle is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $140,000–160,000 and maybe eligible for a bonus. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. If you have a disability or learning difficulty that requires accommodation, please let us know by sending an email to [email protected]
