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Open nowPosted 8 days ago

CRM & Lifecycle Specialist

Ziina14 open roles

Where
Dubai
Work mode
Hybrid
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Your applicationOpen nowCRM & Lifecycle SpecialistZiina · Dubai

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Ziina's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Ziina postings stay open a median of 14 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 8 days ago

Ziina median: 14 days open

The posting

THE ROLE

Ziina is looking for a CRM & Lifecycle Specialist to own lifecycle marketing end-to-end.

This is a high-ownership, high-impact role. You'll own the full lifecycle experience for the businesses and individuals who use Ziina, from sign-up and first activation through to long-term retention, and you'll be accountable for the results. You won't be executing someone else's plan: you'll set the lifecycle strategy, decide what to test, build it yourself in Braze, and report on what it moved.

We're at a major inflection point in our growth, and lifecycle is one of our biggest levers. Your work will directly shape activation, retention and revenue at one of the region's fastest-growing fintech platforms, and you'll work side by side with product, growth and leadership to make it happen.

AS A CRM & LIFECYCLE SPECIALIST AT ZIINA, YOU WILL:

- Own Ziina's lifecycle strategy end-to-end: define the journeys, priorities and roadmap for onboarding, activation, engagement, retention and win-back.

- Build, launch and optimize lifecycle campaigns and automated journeys across email, push and in-app using Braze. You'll set the direction and be hands-on in the tools.

- Own the lifecycle metrics: set targets for activation, retention and conversion, and be accountable for hitting them.

- Design the segmentation strategy for both business and consumer users, so the right message reaches the right user at the right moment.

- Run a high-velocity experimentation program with the Growth/Engagement PM and Product Marketers, turning growth hypotheses into A/B tests on messaging, cadence and targeting.

- Own deep linking and campaign attribution in Branch so every channel is tracked accurately.

- Coordinate cross-channel campaigns with the wider marketing team, keeping audiences, timing and messaging joined up.

- Own CRM data quality and audience hygiene, working with data and engineering to keep it clean, reliable and actionable.

- Partner with design and content to create on-brand, high-converting messaging that reflects Ziina's voice.

- Own the health of our martech stack: spot issues, drive fixes with product and engineering, and shape how the platform evolves.

TO SUCCEED IN THIS ROLE, YOU LIKELY:

- Have 3-5 years of experience in CRM or lifecycle marketing, ideally with B2B or SMB products such as merchant platforms, SaaS or B2B fintech.

- Have built and run automated lifecycle journeys hands-on in a CRM platform, from segmentation and build through to reporting on results.

- Bring a strong analytical foundation and use data to decide what to build, test and scale.

- Have worked in a fast-paced scale-up and enjoy creating order and structure out of ambiguity.

- Take initiative, bring a bias towards action and want real ownership of the numbers your work moves.

- Step back to see the macro view while living for the details, questioning assumptions and using first principles thinking to solve problems.

- Manage multiple campaigns and stakeholders at once and communicate clearly with technical and non-technical teams.

- Demonstrate high integrity, a team-first mentality and a growth mindset.

- Are based in, or open to relocating to, the UAE (relocation support provided).

WHAT WOULD AMAZE US:

- You have direct experience with Braze and Branch, and can hit the ground running without a long ramp

- You've built a lifecycle program from scratch or significantly scaled one, and can point to the metrics you moved

- You've run lifecycle for both B2B and consumer audiences, ideally in fintech or another regulated, fast-moving environment

- You have a strong instinct for copy and know how to write messaging that converts

- You're comfortable pulling your own data and don't need analytical support to draw conclusions from campaign performance

- You've contributed to martech integration work: Not just using the tools, but understanding how they connect and flagging when something's broken

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