The posting
Position Summary
The Senior Manager Cattle Bios Marketing will develop and execute marketing initiatives for the entire Cattle vaccine portfolio (including leading brands such as BOVISHIELD GOLD and INFORCE). He/she will be accountable for achieving the quarterly and yearly P&L operating plan for US Cattle Bios and develop/lead the Lifecycle Strategy. Ideal location is one of the states listed but other locations may be considered.
Position Responsibilities
Develop, implement, and measure marketing initiatives which support the immediate and long-term growth of the Zoetis vaccine portfolio and its key brands.
Develop sales and operating budgets, manage and operate within approved financial parameters to enhance profitability.
Participate in the ongoing planning, market development and product forecasting for assets within the portfolio and any new assets forth coming.
Actively work with multiple internal stakeholders (Technical Services, Sales, Marketing Communications, Market Research, Regulatory, Legal, Finance, Pricing, Learning & Development, Manufacturing) and external vendors to drive strong market growth.
Develop and execute timely marketing activation plans in support of demand creation efforts.
Be highly responsive in managing all communications with customers, Territory Business Managers, Strategic Account Managers, Area Business Managers, Corporate Accounts, Customer Interaction Team, and Senior Management. Lead development and execution of NSMs and POAs.
Rigorously monitor and gather key customer insights, and competitive activities and market insights to incorporate into effective marketing strategies.
Manage and maintain ongoing relationship with Market Research, Advertising agency, and external vendors to ensure that key customer insights are incorporated into effective marketing strategies.
As a leader within Cattle and Equine Marketing, model Zoetis’ Values and Leader Behaviors and communicate the importance of conducting business in a manner consistent with those values and behaviors
Education & Experience
7-10+ years of marketing leadership or related experience with demonstrable
success. Animal health and livestock marketing experience is preferred.
Bachelor’s degree with a concentration in Business or relevant major. MBA is preferred.
Excellent understanding of science-based marketing and the marketing process.
Proven ability to develop and deliver best in class integrated marketing plans and programs to address a dynamic market.
Demonstrated experience in leading or influencing a team from a key role in a strategic business initiative
Ability to favorably influence people without direct authority. Strengths in team and relationship building.
Technical Skills & Requirements
Strong written and verbal communication, project management, and computer software skills among standard company programs.
Highly responsive and results oriented. Strategically agile and energized by a fast moving environment.
Strong financial analysis skills and proven ability to manage budgets and expenses.
Strong business acumen, analytical thinking, problem-solving skills with attention to detail.
Proven ability in handling and effectively prioritizing multiple projects while maintaining a positive attitude.
Strong computer skills (MS Office and ability to learn Zoetis/ systems).
Physical Position Requirements
Ability to travel internal and external meetings, and customer interactions (>25%).
The preferred location is Texas, but the position can be reasonably located in Oklahoma, Kansas, Arkansas, Nebraska, Tennessee, Georgia, Alabama, Louisiana, South Dakota, North Dakota.
Full time
Regular
Colleague
Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.
