The posting
Position Overview
We're looking for a Social & Content Director to lead social and digital creative across ZURU Edge's Baby portfolio: Millie Moon, Rascals, Hey Tiger, Night Pants and Era. You'll set paid and organic content strategy, lead creative direction from concept through to delivery, and lead the Social & Content Baby team. You're a senior leader who can walk into a room with brand marketing and business leaders and own the conversation on what great content looks like. This role is based in Auckland, New Zealand, and is open to candidates relocating.
About ZURU
ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.
ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.
Position Impact
Welcome to ZURU Social & Content Creative, where strategy, storytelling, technology, craft and creativity collide to fill feeds around the world with thumb-stopping, culture-defining ideas for our brands. In this role you'll build and lead the creative engine behind one of the fastest-growing baby portfolios in the world, reaching parents and caregivers globally. You'll lead a team of 5+ social and creative talents from day one, and have a direct line to the Executive Creative Director and senior marketing leaders, so your creative point of view shapes brand decisions, not just content. We don't make content for content's sake. We set the standard everyone else chases.
How you'll help us grow
- Own the social and content strategy, leading the ideation, development and delivery of paid and organic content across Millie Moon, Rascals, Hey Tiger, Night Pants and beyond
- Ideate brand campaigns that line up with brand marketing objectives across every brand in the portfolio
- Direct creative delivery: review edits, give feedback and champion creative excellence from concept through to final asset
- Work with Senior Brand Marketing, Design, Digital and Brand Engagement leaders and the Executive Creative Director to keep every campaign aligned to the wider brand vision
- Grow and develop a team of 5+ social and creative talents, setting clear expectations and running performance and development conversations
- Work with Paid Media & Digital to understand content and campaign performance, and adapt assets for continuous improvement
- Set the strategic content direction across Facebook, Instagram, TikTok, YouTube and other owned channels for every Baby brand
- Run regular reporting and competitive content reviews, keeping the portfolio ahead on trends and platforms
- Work with market leaders to localise content, requests and campaigns for each market
What Helps You Win Here
- 8+ years in social, content or digital creative, including leading a social, content or creative team inside a social-first business
- Experience with baby, parenting, FMCG or family-first brands, in-house or agency, is essential
- A track record of setting paid social content strategy and optimising creative against media performance data, with Meta, TikTok, YouTube and their analytics as your second language
- Experience directing video and static content at scale across multiple markets, including localised adaptations
- A team builder and standards-setter: you mentor and grow talent, embed process over chaos, spot trends before they show up in a report, and hold every piece of work to a high creative bar, including your own
Think you’ve got what it takes? Apply now and tell us your story.
Who thrives at ZURU
This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.
At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.
How we work
Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com https://www.zuru.com.
ZURU – Reimagining tomorrow 🚀
#LI-JK1
We are actively reviewing applications for this role. If your background and experience align with what we are looking for, our Talent team will reach out directly.
A note to recruitment agencies: We are not engaging external agencies for this role. All hiring is managed directly by the ZURU Talent team, so please do not send unsolicited CVs. Any candidate submissions made without a signed agreement and prior written request from our Talent team will not be considered, and no agency representation or fee entitlement will apply. Thank you.
ZURU may use AI tools to help screen, assess or select applicants.
