Global Branding & Communications Manager - BytePlus

Join the Innovative BytePlus Team! As part of BytePlus, you will help enterprises and AI-native developers build the next generation of their businesses. By leveraging ByteDance’s cutting-edge technologies in AI models, agent solutions, and cloud infrastructure, we are committed to developing innovative products and solutions that shape the future. We enable our clients to focus on what matters most, and you can play a key role in helping us achieve that mission.

• Responsible for customer communication targeting key global markets including customer case creation and communication (writing in-depth articles, producing videos), customer signing communication (writing press releases, content for social media platforms such as X), co-marketing for key accounts (joint social media communication), etc.
• Lead the formulation of regional communication strategies and implementation plans, promote the localized adaptation of global core communication content, empower business expansion in regional markets, and achieve the communication effect of "global unity + local in-depth development"
• Establish a global communication effect evaluation system, set core evaluation indicators (brand awareness, brand reputation, media exposure, content communication volume, lead conversion contribution, etc.), conduct regular data review and analysis, continuously optimize communication strategies, content, and channels, and improve the communication ROI.
• Be responsible for the establishment, management, and standardized use of BytePlus brand assets (LOGO, visual system, brand narrative, case library, etc.); Take the lead in building the BytePlus brand content matrix and account matrix, including but not limited to brand stories, technical white papers, industry solution cases, and executives' viewpoints, etc., to enhance the communication power and conversion value of the content.

Minimum Qualifications - Minimally Bachelor's Degree in Marketing, Communications or any related field - Prior experience in regional markets in SEA, APAC, EUI, EMEA, etc in a Marketing, Communications or Public Relations capacity - Proficient in writing English press releases and English video scripts, as well as English video production; familiar with the communication rules of social media platforms with experience in global B2B communication. - High oral and written fluency in Mandarin is required to collaborate with internal stakeholders in mainland China. High oral and verbal fluency in English is required as it is the working language

Preferred Qualifications - Prior working experience in Public Relations in the toB or AI sector would be a plus