Marketing Lead of North America Consumer Market - PICO

About the team PICO is the XR (Extended Reality) department of Bytedance. Founded in March 2015, PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO is committed to offering immersive and interactive XR experiences to our customers, including providing tailor-made solutions for our enterprise clients in the fields of education and healthcare.

Responsibilities： - Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies. - Lead and coordinate the entire marketing team to ensure the efficient implementation of all marketing activities. - Deeply understand the target customer base, conduct regular market analysis and competitor research. - Closely collaborate with the sales team to drive the achievement of sales targets. - Collaborate with the headquarters marketing team to ensure that product features and selling points are accurately communicated in marketing activities. - Manage budgets to ensure that marketing activities are efficiently executed within the budget.

Minimum Qualifications: - 5 years of marketing experience in the consumer electronics or technology industry, with at least 2 years of experience in a CMO role. - Strong strategic thinking and execution capabilities, with the ability to quickly adjust in a dynamic market. - Extensive experience in brand building and integrated marketing promotion. - Familiarity with the U.S market and consumer habits, with cross-cultural communication skills. - Excellent leadership and team management experience, with the ability to motivate teams and drive cross-functional collaboration.

Preferred Qualifications - Experience managing large marketing budgets and optimizing spend across channels. - Strong stakeholder management skills, with experience working closely with product, sales, and executive leadership teams. - Background in consumer insights, market research, and customer segmentation strategies.