Growth Marketing Lead

ABOUT THE ROLE

This is a senior, client-facing role at a fast-growing AdTech and performance marketing company that combines AI-driven creative intelligence with hands-on paid social execution. You will own high-impact client accounts end-to-end, sitting at the intersection of media strategy and creative performance to help brands scale efficiently across paid social channels.

WHAT YOU'LL DO

- Oversee annual media budgets of $5M to $50M across Meta, TikTok, and Google, driving efficient spend and account scalability.

- Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.

- Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.

- Translate creative and media performance data into clear, actionable insights for clients, creative teams, and media buyers.

- Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement to improve media efficiency.

- Partner with forward-deployed creatives and media buyers to turn data insights into high-performing content and scaled campaigns.

WHAT WE'RE LOOKING FOR

- 4 to 8 years of paid media experience, with agency and/or consumer app background strongly preferred.

- Deep, hands-on expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management.

- Demonstrated sole ownership of client paid media accounts at approximately $1M or more in monthly spend.

- Experience managing campaigns across Meta, TikTok, and Google simultaneously.

- Strong ability to translate performance analytics into strategic recommendations and client-ready presentations.

- Experience leading client relationships and conducting quarterly business reviews with senior stakeholders.

- Comfort optimizing media efficiency through funnel strategy, offer testing, and measurement approaches beyond standard dashboards.

- Strong presentation and deck-building skills for clear communication in client meetings.

- Familiarity with mobile advertising measurement systems such as SKAN, AEM, and mobile measurement partners is a plus.

- Background in independent or boutique agency environments managing multiple client accounts is a plus.

COMPENSATION & BENEFITS

Base salary range: $130,000 to $175,000 USD annually. Visa sponsorship is not available for this role.

LOCATION

This role is fully on-site in New York City, New York. In-office presence is required full-time.