Performance Marketer — Senior · Adult RTB

The posting

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Performance Marketer — Senior · Adult RTB for its Growth team. The role focuses on owning and scaling adult acquisition at significant spend while protecting profitability, subscription quality and long-term customer value.

Position: Performance Marketer — Senior · Adult RTB

Location: Europe/ASIA, Remote

Employment type: B2B engagement preferred

Remuneration: Competitive salary.

DUTIES AND RESPONSIBILITIES:

• Own adult acquisition campaigns end to end
• Control and reallocate substantial campaign budgets
• Scale profitable traffic sources, placements and creatives
• Evaluate performance through CPA, rebill, LTV and payback
• Diagnose tracking, fraud, placement and funnel problems
• Build structured creative-testing systems
• Define testing budgets, winner rules and stopping rules
• Guide creative production using performance evidence
• Identify new traffic sources and expansion opportunities
• Communicate strategy, decisions, results and risks clearly.

REQUIREMENTS:

• Current advertiser-side campaign execution experience
• Significant monthly advertising spend personally controlled
• Recent evidence of profitable campaign scaling
• Quantified impact on CPA, ROAS, LTV, payback, subscriptions or revenue
• Direct ownership of creative testing
• Strong understanding of traffic and cohort quality
• Ability to diagnose and recover from performance declines
• Strong commercial judgment
• Clear and concise communication skills
• Full comfort working directly with explicit creatives
• Experience with adult RTB, adult networks or other relevant high-volume acquisition environments
• Experience with native, push, display or popunder acquisition is an advantage
• Strong placement-level optimization and traffic-quality analysis skills
• Experience with rebill and subscription economics is an advantage
• Strong tracking and attribution knowledge
• Experience with international acquisition
• Experience negotiating flat deals with publishers is an advantage
• Background in mobile gaming, performance marketing, mobile-growth agencies, consumer subscription apps or iGaming and online betting
• Experience in dating and social apps, DTC, e-commerce or other high-volume B2C subscription businesses is also relevant
• Acceptance of the B2B contractor arrangement
• English C1-C2.

BENEFITS:

• Competitive salary
• B2B contract
• High ownership over international acquisition campaigns
• Opportunity to directly influence campaign budgets, creative testing and growth
• International, high-growth AI environment
• And many more!!!