Skip to content
CV Rocket
Get me interviews
How it worksThe enginePricingBlogContactSign in

Open nowPosted 29 days ago

Director of Marketing

stryker-digital7 open roles

Pay
$150,000 – $200,000 a year
Where
United States
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector of Marketingstryker-digital · United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on stryker-digital's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.4% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.5%1 day
  2. 3.5%3 days
  3. 7.4%7 days
  4. 13.1%14 days
  5. 34.4%30 days
This job: posted 29 days ago

The posting

If you're looking to have ownership over marketing, build out the team, and help a company scale from $15M to $50M with all the operations already in place, this is the perfect role for you.

Stryker Digital is one of the fastest-growing home service marketing agencies in the world, scaling from $0 to a $15M/year run rate in under five years. We're looking to triple the business, and we're hiring a Director of Marketing to own our in-house paid acquisition machine.

We're looking for a marketing leader who has personally scaled ads for a call or webinar funnel and has managed six-figure monthly Meta spend. The right person will have experience writing creative copy for ads and own everything from first click to shown call. This role reports directly to the CEO and works daily with the Sales Director.

Responsibilities

- Take full ownership of Stryker's internal book-a-call, webinar, and future funnels — from first click to shown call, including landing pages, VSLs, lead forms, calendar flows, and follow-up.

- Plan, launch, and manage all in-house Meta campaigns, controlling budgets, bids, audiences, placements, and account structure to hit target CPL, cost per booked call, and CAC.

- Set the strategy, angles, and scripting for ads and VSLs, turning data and customer proof into high-performing creative and directing in-house and freelance creatives based on performance.

- Run a weekly testing roadmap across hooks, creatives, audiences, offers, and funnel steps, documenting results into playbooks that make future scaling faster.

- Set up and maintain tracking and attribution — pixel/CAPI, UTMs, offline events, and CRM integration — so every scaling decision is backed by clean data.

- Partner weekly with the Sales Director on lead quality, show rate, and close rate, adjusting targeting and funnels based on real sales feedback.

- Own daily and weekly reporting on spend, CPL, cost per booked call, show rate, and CAC, translating goals into spend targets and clear keep / kill / scale / fix-funnel decisions.

- Document winning campaigns, creatives, and processes into SOPs so a future team can plug in and execute without a performance drop.

Results

- 2–3x increase in qualified shown call volume at an improved CAC.

- A documented weekly testing cadence across hooks, creatives, audiences, and funnels.

- Clean, reliable tracking and attribution across every funnel.

- Documented playbooks and SOPs ready for a future team to execute against.

Requirements

- 5+ years as a Head of Marketing for a B2B business, ideally in the $10M–$50M range.

- Internally managed $100k+/month in Meta ad spend.

- Direct-response lead gen experience with call/webinar funnels.

- Directly involved in ad and VSL scripting, not just running creative handed to them.

- Data-driven, with experience setting up or improving tracking and attribution.

- Background in local/home services lead gen (roofing, HVAC, plumbing, remodeling) preferred.

- Experience using HubSpot.

Location: Remote

Hours: 9–5 EST

Salary: $150,000 - $200,000 base + quarterly performance bonus

Benefits:

- Monthly tax-free healthcare stipend for marketplace coverage

- MacBook provided

Our Core Values

Competitive Greatness

We show up strongest when it matters most. We don't avoid hard things, we go straight at them. We do the hard stuff first: hard conversations, hard decisions, and uncomfortable work we've been putting off. We build confidence through action, not talk.

Sincere Candor

We believe feedback is a requirement to get better, not a personal attack. Candor is expected from day one, at every level, in every direction. We tell the truth, especially when it's uncomfortable.

Unimpeachable Character

We do the right thing when no one's watching. No shortcuts, no lies, no excuses. We take ownership, step in, and solve problems without finger-pointing.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against stryker-digital's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on stryker-digital's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    stryker-digital's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.