Skip to content
CV Rocket
Get me interviews
How it worksThe enginePricingBlogContactSign in

Open nowPosted 87 days ago

Sr Manager, Customer Lifecycle & Growth Marketing

Versant152 open roles

Pay
$100,000 – $115,000 a year
Where
Universal City, CALIFORNIA, United States
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSr Manager, Customer Lifecycle & Growth MarketingVersant · Universal City, CALIFORNIA, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Versant's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

7.4% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.5%1 day
  2. 3.5%3 days
  3. 7.4%7 days
  4. 13.1%14 days
  5. 34.4%30 days
This job: posted 87 days ago

The posting

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Job Description

Fandango is seeking a strategic, data-driven, and collaborative Senior Manager, Customer Lifecycle & Growth Marketing to help accelerate customer acquisition, engagement, retention, and revenue growth across our ticketing and streaming businesses. This role will develop and optimize customer lifecycle strategies across the full customer journey—from acquisition and onboarding through loyalty, retention, and reactivation—leveraging customer insights, experimentation, and cross-functional partnership to drive measurable business impact.

This position serves as a key connector across Marketing, CRM, Product, Analytics, Data Science, and Creative teams, helping to translate customer behavior and performance data into actionable growth opportunities.

Why This Role Matters

As Fandango continues to evolve and deepen customer relationships across entertainment experiences, this role will help shape how we engage audiences throughout their lifecycle. Success in this position will directly influence customer growth, repeat engagement, customer lifetime value, and overall business performance while helping create seamless, personalized experiences that strengthen long-term loyalty.

What You'll Do

  • Develop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.
  • Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
  • Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.
  • Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
  • Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
  • Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.

Qualifications

  • 5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
  • Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer-focused industries.
  • Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
  • Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
  • Proven experience managing complex, cross-functional initiatives from strategy through execution and performance reporting.
  • Exceptional communication, presentation, stakeholder management, and organizational skills.
  • Ability to balance strategic thinking with operational excellence in a fast-paced, highly collaborative environment.
  • Experience translating data and insights into clear recommendations for senior leaders and cross-functional partners.
  • Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive. Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
  • Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
  • Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.

Additional Requirements:

  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.
  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
  • Salary Range: $100,000-$115,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Versant's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Versant's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Versant's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.