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Open nowFirst seen 2 days ago

CRM & Delivery Section Manager

21sunpassion & Sunsusolution75 open roles

Where
Bangkok, Bangkok, Thailand
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Your applicationOpen nowCRM & Delivery Section Manager21sunpassion & Sunsusolution · Bangkok, Bangkok, Thailand

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on 21sunpassion & Sunsusolution's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: first seen 2 days ago

The posting

1. CRM Strategy Development

  • Define and execute CRM strategies to improve customer retention, repeat purchases, and overall customer lifetime value (CLV).
  • Develop customer segmentation and lifecycle marketing strategies tailored to different customer groups.
  • Build a CRM roadmap that supports both offline (stores) and online sales growth.

2. Loyalty & Subscription Program Management

  • Manage and continuously enhance the company membership and subscription card programs.
  • Design benefits, reward mechanisms, and promotional campaigns to drive loyalty and repeat visits.
  • Utilize customer behavior data to implement personalization strategies and targeted offers.

3. CRM System & Customer Data Management

  • Oversee the utilization and ongoing development of the company CRM system to meet business needs.
  • Consolidate and manage customer data from all touchpoints (POS, app, website, and delivery platforms).
  • Conduct data analysis to identify customer behavior trends, purchase patterns, and product preferences.

4. Campaign Planning & Execution

  • Plan and execute CRM-driven campaigns via channels such as LINE, SMS, email, app push notifications, and other digital touchpoints.
  • Develop tactical and seasonal campaigns to stimulate short-term sales and long-term engagement.
  • Conduct A/B testing and performance optimization for continuous campaign improvement.

5. Food Delivery Platform Partnership Strategy

  • Develop CRM-related promotional strategies in collaboration with food delivery platforms (e.g., Grab, LINE MAN, etc.).
  • Work with platform partners to design attractive promotions that drive customer acquisition and incremental sales.
  • Analyze platform performance and optimize promotional strategies accordingly.

6. Cross-Functional & Franchise Coordination

  • Collaborate closely with Marketing, Operations, and Franchise teams to ensure CRM initiatives are effectively executed across all branches.
  • Support franchise partners in understanding and utilizing CRM tools and promotions.
  • Align CRM activities with in-store promotions, POS systems, and customer data collection processes.

7. Performance Tracking & Optimization

  • Monitor CRM KPIs such as member growth, redemption rate, repeat purchase rate, CLV, and campaign ROI.
  • Prepare analytical reports with actionable insights and improvement recommendations.
  • Continuously identify new opportunities to increase customer engagement and conversion.

Job Specification

  • Thai Nationality Only.
  • Bachelors degree or higher in Marketing, Business Administration, Data Analytics, or related fields.
  • 3–5 years of experience in CRM, Loyalty Programs, or Customer Data Management.
  • Strong expertise in CRM systems, customer segmentation, and lifecycle marketing.
  • Proven ability to execute CRM campaigns and analyze KPIs (CLV, repeat rate, ROI).
  • Experience in Retail, F&B, Franchise, or Food Delivery platforms is a strong advantage.

Employee Benefits :

  • Group Insurance (Group health & life insurance)
  • Accident Insurance
  • Annual Health Check-up
  • Provident Fund
  • Long Service Award (Service year rewards)
  • Annual Salary Increment (Annual salary review)
  • Annual Performance Bonus
  • Special Interest Rates for Home Loans
  • Staff Uniform (For specific positions)
  • Get-well Gift Baskets (Hospitalization visit gifts)
  • Financial Assistance/Compassionate Grants (e.g., weddings, funerals, etc.)
  • 30% Employee Discount on BEARHOUSE products
  • Psychological Counseling Services (Mental health support)
  • Travel Reimbursement (For off-site assignments)
  • Domestic and International Per Diem (Travel allowance)
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