The posting
- Build & Lead Content Ecosystem - Establish and lead in-house content studio (graphic, video, adaptation) - Define content production model, workflow, and templates - Drive transition from agency-dependent model scalable in-house capability - Ensure speed, consistency, and quality of content output
- Content Strategy & Platform Leadership - Define platform role and content strategy across: TikTok, Instagram, Facebook, Ecommerce platforms - Translate brand campaigns into multi-format content ecosystem - Drive always-on content approach beyond campaign-based marketing
- Influencer & Creator Ecosystem - Develop and lead influencer strategy (macro, micro, seeding) - Build and manage long-term creator network - Identify and scale high-performing influencers - Ensure strong alignment between influencer content and brand direction
- Social & Community Engagement - Oversee social media direction and engagement strategy - Ensure active community management (comments, interaction, responsiveness) - Build stronger consumer connection and brand relevance
- Content Performance & Optimization - Define and track content performance metrics - Lead test & learn approach (format, messaging, creators) - Continuously improve content ROI and efficiency
- Cross-functional Integration - Work closely with: - Brand Team (strategy & campaign direction) - Ecommerce Team (conversion & performance) - Ensure one integrated marketing ecosystem
- Team Leadership & Capability Building - Lead and develop content team and Influencer Manager (or Assistant Manager) - Set clear priorities, workflow, and performance standards - Build a fast, execution-driven, high-output team culture
- Budget & Efficiency Management - Manage content and influencer budget allocation - Optimize cost efficiency vs agency production - Improve output per cost and ROI



