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Open nowPosted 41 days ago

Digital Marketing US 美国数字营销经理

a9ihi0un9c/fte135 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen nowDigital Marketing US 美国数字营销经理a9ihi0un9c/fte · Hangzhou, Zhejiang, Chinese Mainland

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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 41 days ago

The posting

1. Responsible for the planning and execution of digital marketing campaigns in the US market, covering overseas influencer marketing, social media communication, viral marketing, and integrated online and offline communication. 2. Devise creative marketing campaigns with viral potential, and leverage social media trends, influencer partnerships, community outreach and other approaches to boost brand influence, organic exposure and user growth. 3. Independently take charge of overseas KOL/Influencer Marketing, including talent scouting, screening, invitation, business negotiation, content co-creation, cooperation implementation and effect review. 4. Responsible for marketing campaigns on overseas social media platforms such as X (Twitter) and Instagram, and familiar with the content ecosystem, user behavior and communication mechanisms of platforms including TikTok, YouTube and LinkedIn. 5. Plan and implement integrated online and offline marketing projects, including product launches, brand collaborations, community events and industry exhibitions, etc. , coordinate resources from influencers, partners and communities to amplify communication effects. 6. Track core metrics of marketing campaigns such as impressions, interactions, conversions and ROI, and continuously optimize communication strategies, channel mix and marketing effectiveness through Data Analysis. 7. Research the competing product trends, marketing trends, viral content and Target Users in fields such as AI, 3D, gaming and creator tools, and explore new creative communication opportunities. 8. Skilled in using AI tools to assist in marketing creativity, content production, market research, Data Analysis and marketing workflow to improve work efficiency. 1. 负责美国市场数字营销 Campaign 的策划与执行，覆盖海外达人营销、社交媒体传播、病毒式营销及线上线下整合传播。 2. 策划具有创意和病毒式传播潜力的营销活动，结合社交媒体热点、达人合作、社区传播等方式，提升品牌影响力、自然曝光及用户增长。 3. 独立负责海外 KOL / Influencer Marketing，包括达人挖掘、筛选、邀约、商务谈判、内容共创、合作执行及效果复盘。 4. 负责 X (Twitter)、Instagram 等海外社交媒体平台的营销活动，了解 TikTok、YouTube、LinkedIn 等平台的内容生态、用户行为及传播机制。 5. 策划和执行线上线下整合营销项目，包括产品发布、品牌联动、社区活动及行业展会等，协调达人、合作伙伴及社区资源，扩大传播效果。 6. 跟踪营销活动的曝光、互动、转化及 ROI 等核心指标，通过数据分析持续优化传播策略、渠道组合及营销效果。 7. 研究 AI、3D、游戏及创作者工具等领域的竞品动态、营销趋势、爆款内容及目标用户，挖掘新的创意传播机会。 8. 熟练运用 AI 工具辅助营销创意、内容生产、市场调研、数据分析及营销工作流程，提高工作效率。

1. 2–5 years of relevant work experience in digital marketing, with hands-on experience in overseas influencer marketing, social media marketing, integrated marketing or brand campaigns. 2. Have experience in overseas KOL / Influencer Marketing projects, be familiar with influencer screening, cooperation negotiation, content co-creation and communication effect evaluation, and have experience in independently leading complete influencer campaigns. 3. Have practical marketing experience on overseas social platforms such as X (Twitter) and Instagram, and be familiar with the overseas social media ecosystem, content trends, communication mechanisms and user culture. 4. Strong capabilities in creative planning and campaign execution, with proven track records in viral marketing, hit-product campaigns, social media campaigns or product launches. 5. Understand the logic of integrated online and offline marketing, and be capable of coordinating resources including influencers, communities, brand partners and offline events to achieve multi-channel collaborative communication. 6. Possess strong Data Analysis skills, be familiar with marketing performance evaluation metrics, and be able to optimize marketing strategies based on data such as impressions, interactions, conversions, and ROI. 7. Possess excellent communication and coordination, project management and execution capabilities, and be able to independently promote the complete marketing project from creative planning to final implementation. 8. Proficient in using AI tools, highly proactive, creative, and sensitive to overseas social media trends, internet culture and emerging technologies. 1. 2–5 年数字营销相关工作经验，有海外达人营销、社交媒体营销、整合营销或品牌 Campaign 实操经验。 2. 具备海外 KOL / Influencer Marketing 项目经验，熟悉达人筛选、合作谈判、内容共创及传播效果评估，有独立负责完整达人 Campaign 的经验。 3. 具备 X (Twitter)、Instagram 等海外社交平台的实际营销经验，熟悉海外社交媒体生态、内容趋势、传播机制及用户文化。 4. 具有较强的创意策划和 Campaign 执行能力，有病毒式传播、爆款营销、社交媒体 Campaign 或产品 Launch 的成功案例。 5. 理解线上线下整合营销逻辑，能够协调达人、社区、品牌合作伙伴及线下活动资源，实现多渠道协同传播。 6. 具备良好的数据分析能力，熟悉营销效果评估指标，能够根据曝光、互动、转化和 ROI 等数据优化营销策略。 7. 具备优秀的沟通协调、项目管理及执行能力，能够独立推进从创意策划到最终落地的完整营销项目。 8. 熟练使用 AI 工具，主动性强，富有创造力，对海外社交媒体趋势、互联网文化和新兴技术保持敏感。

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