The posting
Job Description:
The Digital Marketing Strategist manages the organization’s digital marketing ecosystem to drive audience growth, lead generation, customer engagement, and measurable business outcomes. This position executes and continuously improves integrated digital strategies across web, email, marketing automation, search, social media, paid media, and other digital channels. The role translates business objectives into measurable digital campaigns while developing efficient processes, workflows, and standards that support consistent execution and performance. The Digital Marketing Strategist serves as a subject matter expert and key cross-functional partner, coordinating digital initiatives across marketing, sales, technology, customer-facing teams, and external partners.
Primary Duties:
- Develops and executes integrated digital marketing strategies and campaigns that support business objectives, audience growth, customer engagement, lead generation, and revenue opportunities.
- Manages the day-to-day digital marketing function and serves as a subject matter expert for digital channels, technologies, processes, and best practices.
- Manages digital channels including websites, email marketing, marketing automation, organic and paid social media, paid search, display advertising, and search optimization.
- Leads cross-functional digital initiatives by coordinating project requirements, timelines, dependencies, budgets, stakeholders, and external partners to ensure successful execution.
- Manages and continuously improves the digital customer journey, including website experiences, landing pages, conversion paths, forms, lead nurturing, automation, and related digital touchpoints.
- Develops and refines processes, workflows, and standards that improve the efficiency, consistency, scalability, and effectiveness of digital marketing activities.
- Analyzes digital marketing performance, customer behavior, attribution, and campaign results to identify optimization opportunities and recommend investment priorities.
- Partners with marketing, sales, technology, creative, customer-facing teams, and other stakeholders to ensure digital initiatives support broader organizational and customer experience objectives.
Primary duties may include, but are not limited to:
- Develops integrated digital campaign plans in collaboration with marketing and business stakeholders.
- Manages search strategies, including organic and paid search optimization, keyword research, technical optimization, competitive analysis, and emerging search practices.
- Develops and optimizes digital workflows, nurture programs, audience segmentation, lead routing, landing pages, forms, and conversion paths.
- Conducts testing and experimentation across digital channels to improve engagement, conversion, and overall marketing effectiveness.
- Establishes key performance indicators and partners with appropriate stakeholders to develop reporting and dashboards that communicate campaign and channel effectiveness.
- Monitors digital performance, attribution, lead sources, and customer engagement trends and provides recommendations based on results.
- Coordinates with external agencies, consultants, and other partners to execute digital marketing initiatives and achieve performance objectives.
- Evaluates emerging digital technologies, capabilities, and industry practices to identify opportunities to improve marketing effectiveness, efficiency, and customer experience.
- Prepares performance reporting and communicates digital marketing results, insights, and recommendations to business and leadership stakeholders.
- Performs other duties as assigned.
Job Requirements
Education and Experience Requirements:
- Requires a Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related discipline;
- 5+ years of experience in digital marketing, integrated marketing, marketing technology, demand generation, or a related field, including experience managing digital campaigns and cross-functional initiatives;
- or any combination of education and experience, which would provide an equivalent background.
- Experience managing multiple digital channels, marketing automation, website optimization, search marketing, analytics, and external agency or vendor relationships preferred.
Knowledge, Skills, and Abilities:
- Advanced knowledge of digital marketing strategy and execution across websites, email, marketing automation, organic and paid social media, paid search, display advertising, and search optimization.
- Strong knowledge of content management, customer relationship management, marketing automation, lead nurturing, workflow automation, lead routing, and digital platform integration concepts.
- Ability to translate business objectives into integrated digital strategies, measurable goals, and actionable execution plans.
- Strong analytical skills with the ability to define key performance indicators, interpret performance data, evaluate attribution, identify trends, and recommend optimization and investment priorities.
- Demonstrated project management skills, including the ability to manage multiple concurrent initiatives, timelines, dependencies, budgets, external partners, and cross-functional stakeholders.
- Strong knowledge of conversion optimization methods, including landing pages, calls to action, forms, user experience, audience segmentation, and testing methodologies.
- Strong written, verbal, presentation, and interpersonal communication skills with the ability to communicate digital performance and technical concepts to varied audiences.
- Ability to collaborate effectively across marketing, sales, technology, creative, customer-facing, and other business functions.
- Strong organizational skills, attention to detail, sound judgment, and the ability to prioritize work and meet deadlines in a fast-paced environment.
- Ability to develop, document, and improve digital marketing processes, workflows, and operating standards.
- Ability to evaluate emerging digital technologies and practices and apply them appropriately to improve marketing effectiveness, efficiency, and customer experience.
Essential and Physical Functions:
- Ability to think strategically and analytically, interpret complex information, solve problems, exercise sound judgment, and make timely decisions.
- Ability to manage multiple priorities, sustain attention to detail, meet deadlines, and adapt to changing business needs, technologies, and campaign requirements.
- Ability to communicate and collaborate effectively through in-person, virtual, written, and presentation-based interactions.
- Ability to work at a computer for extended periods and regularly operate standard office equipment.
- Ability to read, interpret, and analyze information presented in reports, dashboards, digital platforms, and other business materials.
- Ability to occasionally move throughout office or business facilities and lift or carry typical office materials weighing up to 20 pounds.
- Ability to perform the essential functions of the position with or without reasonable accommodation.
Work Environment:
- Work is primarily performed in a professional office environment with regular use of computers, virtual meeting technology, telephones, and other standard office equipment.
- The position operates in an environment with multiple concurrent projects, deadlines, changing priorities, and regular interaction with internal stakeholders and external partners.
- Work may occasionally be performed in manufacturing or operational environments while supporting business initiatives or visiting organizational facilities.
- Exposure to elevated noise levels, moving mechanical equipment, and other manufacturing conditions may occur during facility visits.
- Required safety procedures and personal protective equipment must be followed when entering designated manufacturing or operational areas.
- Occasional travel may be required for business meetings, external partner collaboration, industry events, training, or visits to other organizational locations.
Disclaimer:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at a time with or without notice. This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. The company reserves the right to revise this job description at any time. The employee must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions of the job, absent undue hardship.
