The posting
Position Overview The Marketing Specialist manages our digital marketing activities, communications, and lead-conversion efforts. This role plays a key part in creating and publishing content, managing advertisements, preparing marketing materials, and ensuring consistent branding across all platforms. It also involves actively engaging with leads by following up on inquiries, sending questionnaires and booking links, and supporting the conversion process from initial contact to conversion. In addition, the Marketing Specialist conducts research, stays informed on immigration-related news and industry updates, and shares timely insights with both our audience and internal team. Employment Type: Full-time Location: Remote Key Responsibilities In Marketing: Create and publish content for social media, website, and newsletters. Manage and respond to inquiries and messages received through social media and the website. Plan, create, and manage advertisements on Google, Facebook, Instagram, and other relevant platforms. Update and maintain website content to ensure accuracy and relevance. Prepare and design marketing materials such as brochures, flyers, and presentations. Monitor performance of marketing campaigns and provide reports and recommendations. Ensure brand consistency across all platforms and marketing materials. Stay up to date with digital marketing trends and suggest new strategies. Stay informed on immigration news and changes, and ensure updates are shared with both external audiences and internal team members. Lead Conversion Support: Follow up with leads across all communication channels (email, social media, website inquiries). Send questionnaires, booking links, and other required documents to support the intake process. Track lead activity and ensure timely responses to maximize conversion opportunities. Coordinate with the team to move leads through the funnel from inquiry to conversion. Maintain accurate records of lead status and updates in the CRM. Requirements Diploma or degree in Marketing, Communications, or a related field. Knowledge and genuine interest in Canadian Immigration is an advantage. Experience in social media management, digital marketing, and content creation. Strong research, writing, and editing skills. Proficiency with tools such as Canva, WordPress, Zoho or other CRM software, and others. Familiarity with Google Ads, Facebook Ads Manager, and analytics tools. Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. Proactive, creative thinker with strong attention to detail. Stable internet connection and reliable personal device. Ability to work from home, Monday to Friday, 9:00 AM – 5:00 PM Eastern Time.



