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Open nowPosted 16 hours ago

创投品牌总监

agirobot/referral515 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now创投品牌总监agirobot/referral · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. agirobot/referral postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.5%14 days
  5. 35.5%30 days
  6. 45.1%60 days
This job: posted 16 hours ago

agirobot/referral median: 1 days open

The posting

岗位职责 1. 品牌顶层战略与叙事体系构建 主导品牌定位与话语权塑造:深度拆解机构投资策略与重点技术赛道,自主梳理机构的品牌定位、投资哲学与核心差异化优势,搭建完备的机构对外叙事体系。 主动规划年度/季度传播策略:根据投资团队的阶段性业务重点,前瞻性制定年度品牌战略规划及专项传播战役(如新赛道发声、重磅投资事件、基金发布等),对品牌建设成果负全责。 被投生态品牌赋能机制:建立被投企业PR赋能SOP,主动挖掘早期项目的技术亮点与商业潜力,帮助核心被投企业打造首发声量,树立机构“最具产业附加值投资方”的口碑。 2. 新媒体矩阵的主动策划与深度内容运营 操盘深度内容引擎(以微信公众号为核心): 主动向投资团队提炼选题,将前沿硬科技洞察、产业推演与底层投资逻辑转化为极具穿透力、专业度的深度原创内容。 统筹并把关所有对外深度长文、创始人深度访谈及赛道白皮书的质量,确保内容专业度能够获得顶级科学家与产业创业者的认可。 开拓新阵地与圈层渗透(小红书、播客/视频等): 转化与数据闭环:搭建持续监控传播效果,不仅关注阅读量与互动率,更关注内容对创业者咨询、BP投递与行业关注度的实际拉动。

3. 创投圈层活动IP设计与自主落地 独立打造机构专属活动IP: 不依赖外部指令,自主策划并统筹具有行业影响力的标杆活动(如:硬科技垂直赛道闭门研讨会、Demo Day、闭门晚餐会等)。 负责活动从概念策划、议程设置、重磅嘉宾邀约到传播放大的全生命周期管理,使其成为项目获取与产业对接的高效阵地。

4. 媒体网络搭建、行业公关与声誉管理 构建深度行业媒体网络:建立并维护与国内外主流财经媒体、前瞻科技媒体、行业智库核心主编及资深分析师的高层互动通道,主导深度选题合作。 荣誉与行业影响力布局:主动筛选并推进业内权威创投榜单申报,组织行业峰会演讲与圆桌露出,最大化提升合伙人及核心团队的行业能见度。 声誉与危机风控防线:建立舆情全天候监控体系与危机公关预案,敏锐识别潜在合规及舆论风险,主动维护机构稳健、合规的公众声誉。

任职要求 从业背景与操盘经验: 本科及以上学历,新闻传播、金融经济或理工科复合背景优先;5至8年以上品牌公关/市场运营工作经验。 具备一线硬科技/知名创投机构(VC/PE)品牌负责人经验,或知名财经/科技新媒体(如晚点、36氪、钛媒体等)主编/资深商业作者背景;有主导从0到1搭建机构品牌体系的成功案例。

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