The posting
Are you data driven and like identifying actionable insights that translate into growth initiatives that drive the business? Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits? A creative marketer that can think big and make it happen? Then the Partner Growth Marketing team at Amazon could be the perfect fit for you, where we build dynamic future for Amazon subscriptions across the globe.
The Partner Growth Marketing team (Fuse) within Amazon’s Corporate Business Development group enables partners across multiple verticals to resell our subscription services including Prime, Prime Video, Amazon Music Unlimited, Kindle Unlimited, and more. You will work with Amazon partners across Brasil and have a direct impact on end customers, seeking to maximize acquisition and customer retention with these partners across existing and new customer segments and offers. Our partners leverage Amazon’s services to drive differentiated offerings and streamlined access for their customers across the globe. We need experienced growth marketing leaders to help us drive great results and grow our established subscription member bases, while help us launch new ones. The team is seeking a talented, self-directed and high energy growth marketing innovator to help drive our efforts in Brasil, including successful partner launches and strong customer adoption, engagement, and retention. Our ideal candidate will have demonstrated an ability to build successful launch and growth campaigns, by diving deep into the insights around customer data including video streaming and online shopping usage trends, analyzing and reducing churn, while managing the customer lifecycle all the way through the funnel. The candidate must be able to work collaboratively and independently, building trust across internal teams as well as external partners. The focus will be on building, measuring and optimizing successful, results-oriented marketing programs in a fast-paced environment, often with speedy timelines, across new partner launches and on-going campaigns focused on growth marketing efforts that acquire new customers to our subscription services. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. Above all, this person must have a passion for understanding what drives a great consumer experience (CX) across both the digital and physical space. The candidate should possess a builder/start-up mentality and work well in ambiguous situations.
Key job responsibilities The role will be held accountable to deliver on team and partner goals that specifically drive new customers and sustained engagement. As a Senior Partner Growth Manager, your key responsibilities will include: - Deliver against an annual forecast of Prime and Prime Video subscriptions driven by partners. - Collaborating internally and working across cross-functional teams to deliver best in class campaign opportunities and assets for our partners across Prime, Prime Video, and more. - Working closely with partners to understand their customers, how their business operates, their goals and their approach to marketing and content, and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive signups to our subscription services post-launch. - Leading, implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime/Prime Video brand and Fuse offer awareness through a partner. - Diving deep into the data to understand insights and learnings, that in turn drive strategy. Lead performance for partners in your region. Share market intelligence and insights with stakeholders and other teammates. - Manage end-to-end ideation, execution, and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch. - Develop efficient, scalable mechanisms that ensure operational efficiency of the team and acquisition impact. - Creating ongoing marketing programs and propositions for key partners to market our services, and drive customer engagement and retention. - Continually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms, and share of voice (SOV). - Diving deep on the customer journey to deliver a great experience and great results. - Leading, influencing, and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams. - Building ongoing communication channels with and through partners. - Experimenting with new ways to drive partnership success. - Functioning at a global level, sharing best practices, and scaling programs or campaigns that benefit North America, Latin America, and other regions.
- Experience in partnership marketing - Experience in analyzing data to drive decisions - Experience using customer insights and data to deeply understand target customers and dive deep - Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams - Experience managing multiple complex projects and adapting to change - Experience managing and measuring marketing performance in various channels - Experience with written and verbal communication and presentation - Speak, write, and read fluently in English at C1 level or above
- MBA, or Master's degree - Experience with global sales organizations - Experience leading creative development of innovative creative from concept to delivery - Experience in partner marketing designing and building demand generation programs and events
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
